Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts. It's all we hear about, day in and day out. Twitter. Facebook. Instagram. LinkedIn. And so on.... Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]
The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die. It will however evolve to end up in its rightful place just as some of[...]
Could your marketing be more effective? FIND OUT FOR FREE Many organizations try different marketing tactics and are not sure if they will work. In today's digital age, people are defaulting to digital marketing without giving it the necessary due diligence. That approach may be costing the organization unnecessary money without the commensurate return on investment. Why not build a [...]
Elevate Your Business Online: Digital Marketing Solutions Digital marketing has become a critical component in today's world of marketing. Few can survive without a digital presence because customers are demanding digital solutions and capabilities. However, these digital solutions come with added complexity and can drain your resources if not managed carefully. That's where having a [...]
Increased sales comes from smarter marketing Whether you run a business in manufacturing, distribution, professional services (law firm, accounting, engineering, architecture, consulting etc), construction, chemicals, healthcare, hospitality, property management etc., this is for you.... If you are feeling that your company or firm is not optimizing its sales potential, and that you might be [...]
Marketing that shows up on the revenue line, and on the bottom line. Holistic marketing integrates all aspects of a business to create a cohesive brand experience for customers. It recognizes that all business functions, from product development to customer service, are interconnected and must work together to achieve common goals and foster long-term customer relationships. Holistic [...]
CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index. While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]
An excerpt from the new book: Big Bang for Business: 8 Steps to Create Explosive Growth and Success "Good fortune is what happens when opportunity meets with planning." Thomas Edison. It is no coincidence that Edison had the foresight and creativity to invent the electric light bulb. With the same enlightened foresight, you are invited to read this book and use it as a guiding light for your [...]
According to author B.J. Mendelson in his recent book "Social Media is Bullshit": "We live in a world where it is far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it". Social media has legions of fans as well as critics, and try as one may, any attempt to sway them from whichever position they hold would be a waste of time and [...]
Recently my colleague wrote an intriguing post about the (relatively) new LinkedIn feature they call Endorsements. This feature is different to the valuable feature they have had for a long time, called Recommendations. The Recommendation feature requires that someone else provides a testimonial for you that you can approve and allow it to be posted onto your profile. The Endorsement feature [...]