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Know how to market differently in a changing environmentKnow how my competitors operateGetting more business from present customersHave an understanding of my company's opportunities and threatsHow to get newer, younger customersAvoid the typical mistakes non-marketers makeBuild a better rapport with prospects and clientsKnow how I could afford to advertise (or advertise more)Have more prospectsMake more effective use of my timeHow I can get my customers to think of me firstUnderstand the difference between sales, marketing and advertisingUnderstand exactly how marketing can help meUnderstand exactly what marketing isSpend less money on marketingSpend less time on marketingHow I can differentiate my business from my competitionHow I can differentiate my productsIf I should offer other products or servicesHave a clear plan for growthI'd like to know how my customers really feel about my companyHave a clear understanding of my company's strengths and weaknessesIdentify if my prices are competitiveKnow if my products are truly profitableI'd like to know exactly what my customer's needs areKnow of alternative ways to distribute my productsKnow how to maximize my advertising opportunitiesMake the communication in my organization more consistent and clearUnderstand why my major competitors are growing faster than meHow I can get my prospects to think of me firstKnow why my customers buy from competitorsKnow who my competitors areHow to apply over 100 powerful marketing tipsOther

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