Strategic marketing planning is vital for small and midsize businesses (SMBs) to achieve desirable and sustainable growth that you, as the owner, operator, President or CEO, controls. It involves creating a roadmap to achieve business goals by aligning marketing efforts with organizational and business goals and objectives.
Buy Canadian, Canada First and Elbows Up - the real challenge I recently came across a really interesting article that evaluated whether the "Buy Canadian", "Canada First" (or Elbows Up) approach is a true differentiating factor and also wonders whether this approach is sustainable in the long-term? Is it only about emotional engagement? It offers an intriguing insight that looks at what it may
In today’s world, all you hear about is digital marketing, social media and AI. While these are important options, are they the right tactics for you to use now, and how? Wouldn’t it be great to find out before you spend your valuable resources by following the crowd? After all, marketing is all about standing out from the crowd. And making this decision correctly could be the difference between success and failure. Find out how to assess your best options...
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