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Strategy Myopia – preventing business from delivering their vision
In the early 1980’s I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized….
The power of branding: why it matters more than you think.
What is a brand? If you are unsure how you appear to unfamiliar audiences who don’t know you or your business well, your brand may be the problem. A brand…
Does Your Controller Need a Coach (Part 1)?
Are you, as a business owner, faced with the challenge of having someone lead your accounting function who lacks the necessary experience in managing financial operations? It’s a common scenario…
The secret weapon for small & mid-sized Business Owners, Presidents, CEO’s
More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help – not only in the doing of marketing (which…
10 factors that will help your law firm become more successful – legal marketing re-defined
Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can’t compete, so they…
Make a difference in your life, stop following blindly
I recently read a blog by Seth Godin, titled: “No thank you”. I have included the blog in it’s entirety at the bottom of this page. The theme of the…
Marketing Productivity
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing…
Congratulations to our client Pallett Valo LLP for being voted #4 in the Top 10 Ontario Regional Law Firm category by Canadian Lawyer Magazine
They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy…
Your Marketing May Not Be Working And You May Not Even Know It
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow…
Is Marketing Broken?
The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to…