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  • Social Media is Bullshit – true or false?

    According to author B.J. Mendelson in his recent book “Social Media is Bullshit”: “We live in a world where it is far easier to make money telling people how to…

    The Key to Making Marketing Work

    A dairy company ran a promotion that had a device inside small milk cartons that made a “moo” sound when the carton was opened. The promotion hit the wall when…

    Surround yourself with smart people

    In The Globe and Mail’s Report on Business Harvey Schachter quotes Peggy Cunningham, Dean of Management at Dalhousie University in Halifax who says “…surround yourself with smart people who have…

    Endorsements vs Recommendations on LinkedIn

    Recently my colleague wrote an intriguing post about the (relatively) new LinkedIn feature they call Endorsements.  This feature is different to the valuable feature they have had for a long…

    What is a Controller?

    The Concise Oxford Dictionary defines a controller as “a person in charge of expenditure esp. a steward or comptroller.”  According to Wikipedia “a comptroller is a management level position responsible…

    The Social Media Tapestry

    When social media became the new rage of marketing a few years back so many people saw it as the new holy grail.  In reality, this happens every few years…

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