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  • Six steps to overcoming the economic roller coaster

    Tom Dalton (not his real name) ran a very successful distribution business.  He had been in business for 42 years and the business had been successful for a long time.  He has seen the ebbs and flows of the economic roller coaster, so it is not new to him.  For the last two years, business had been expanding quite aggressively, albeit with only two customers.  Both these customers were [...]

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    Forget about a CMO, COO and other old school titles - hire a CGO for business growth

    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    Embrace change or become a casualty

    I have been saying this for years.  Change is upon us and as a business executive or leader making important decisions you only have 2 choices: either embrace change or become a casualty.  It really is as simple as that. Just ask Target, Sony, Mexx, Smart Set, Jacob, Holt Renfrew (some stores), Sears Canada, Future Shop who are just some of the high profile casualties.  Ask some of the Wal Mart[...]

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    Your smartphone may be smarter than you, the growth of location-based marketing

    Forget about laptops, iPods, iPads, desktops - technology is advancing more rapidly than we ever imagined  So when will we reach the point of not really needing our brains?  As long as you have technology at your fingertips, maybe that day will arrive in the not too distant future :-). if you have a smartphone you really only need to know one thing: how do I work it?  Don't stress your brain[...]

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    Technology and marketing are closing ranks

    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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    Correct approach to implementation will drive new strategy

    How many times have you seen or experienced (first hand) the following scenario: A company announces a new strategy with much fanfare and excitement and one year later, despite all the “work” that goes into it, it seems to be failing miserably. The most critical question to ask is: was the new strategy implemented fully, with the new attitude and approach that was recommended, or was the [...]

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    The trend towards video - the gentle power of the audio and the visual

    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    Mastermind and Corporate Renaissance Group combine forces to deliver complementary services to mid-market business clients

    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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    Why planning a holiday impacts your future success

    Going on vacation this December? If you're heading out of town and maybe even out of country, I bet you have done the following things: Agreed on the timing with your family Decided on a destination (and booked the hotel if applicable) Decided how you are going to get there and booked your mode if travel (if necessary) Booked a rental car (if needed) Checked that your passport is still valid[...]

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    Creating a growth-oriented culture

    Owners, executives and management today are faced with a dramatically different and changing environment, one that they have never faced in the history of their businesses. The new and ever evolving (and lightning fast) digital space, combined with rapidly evolving demographics has dramatically changed forever the playing field upon which we enter ever morning of our business lives.  Why?  [...]

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