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  • Correct approach to implementation will drive new strategy

    How many times have you seen or experienced (first hand) the following scenario: A company announces a new strategy with much fanfare and excitement and one year later, despite all the “work” that goes into it, it seems to be failing miserably. The most critical question to ask is: was the new strategy implemented fully, with the new attitude and approach that was recommended, or was the [...]

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    Old strategy is dead. New strategy is alive and evolving

    Recently I have been reading, with interest, numerous articles about why strategy is dead. While these articles are indeed well thought out, I get the sense that the perspective being put forward is based on the fact that strategic thinking is static, and that the natural evolutionary process of change is not a part of that strategic perspective. And I am not just talking about refreshing ones [...]

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    Can CASL become a blessing in disguise?

    So, I read with a wry smile on my face about the new Canadian Ant-Spam Legislation (CASL) and how many people hate it with a passion.  Don't get me wrong, I too am not a fan of CASL, however businesses have two options in dealing with it: Bitch, moan, complain, write letters, lie down and die etc etc - and this may even create a change in the legislation if the feedback becomes strong enough, [...]

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    Why online marketing is only a part of the solution

    Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts.  It's all we hear about, day in and day out.  Twitter. Facebook. Instagram. LinkedIn.  And so on....  Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]

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    Ask.com's search engine performance is 50% better than Google

    Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines. It provides some interesting insight, particularly with regard to the poor performance of Google, despite its popularity.  It is clear that more engaged people searching the Internet do so via search engines other than Google, and their engagement factor is dramatically [...]

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    Google wins at everything! Should we fear they are trying to take over the world?

    According to Jason Calacanis "It's starting to seem like Google wins at everything...." This morning I was catching up on my reading/podcast listening (yep, that's how I continue to keep myself up-to-date) and an interview with Jason really struck a chord.  Instead of worrying that Putin and his escapades in and around Ukraine might become the spark for World War 3, I started wondering how Larry[...]

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    From the Outside Looking In - Employing Outsiders to Review Your Brands

    As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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    Open a business in Canada

    Open a business in Canada - it's painless. Are you planning to open a business in Canada? Want to expand your presence? Looking to emigrate and need to open or buy a business?  Want a soft landing in Canada where your business can start-up smoothly? Open a business in Canada The opportunities are many and you need to know how to work within a system that may be very different from the one that [...]

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    The trend towards video - the gentle power of the audio and the visual

    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    Mastermind and Corporate Renaissance Group combine forces to deliver complementary services to mid-market business clients

    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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