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    Grow Profitably

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  • Forget about a CMO, COO and other old school titles - hire a CGO for business growth

    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    Government funding - one possible way to fund your business growth

    During tough economic times, businesses need to look to all available opportunities (including government funding) in order for them to maximize their business growth. So why not leverage some of the taxes you pay by finding out whether there are Government Grants and Government Secured Loans available to fund your growth initiatives? Government grants and secured loans can fund business growth[...]

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    Business Growth and Expansion

    Mastermind Solutions helps companies with business growth and expansion - locally or internationally. That includes companies looking to export to Canada from anywhere in the world. We help North American and International clients with knowledge, information, management, implementation, finance and entrepreneurial advice to tackle a growth initiative.  We can act as consultants, project [...]

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    The eyes of the marketer can help your business grow

    Question: Why is a marketer with strategic insight, a business sense, and an eye for opportunity so valuable in a business? Answer: He will be the first person to identify growth opportunities. How does he do it? He walks in the shoes of your customer and can identify what you need to do for that customer to attract him to your company.  It is this ability and insight that most people in a [...]

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    Are You Sabotaging Your Own Business?

    For years, Jet Stores operated in the South African retail space as a lower- to mid-income clothing and footwear retail company. The chain was part of the largest and most sophisticated retail group in the country. Jet was seen as the cash cow for the group, and was an important strategic asset for the organization. As the chain evolved over the years, I was involved in leading the development of[...]

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    Embrace change or become a casualty

    I have been saying this for years.  Change is upon us and as a business executive or leader making important decisions you only have 2 choices: either embrace change or become a casualty.  It really is as simple as that. Just ask Target, Sony, Mexx, Smart Set, Jacob, Holt Renfrew (some stores), Sears Canada, Future Shop who are just some of the high profile casualties.  Ask some of the Wal Mart[...]

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    Reactivate lapsed customers – the 17% response rate story

    A number of years ago I was given a task by a cash retail company: generate loyalty from our cash customers. The first cash retail loyalty program in the world I created a free Club for the customers to join and then had to manage the loyalty program that was part of the club. At the time, this was the first full-scale loyalty program for a major cash retailer in the world.  After a year we had[...]

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    Marketing technology exposed - prepare to be overwhelmed

    So, marketing is simple - right?  All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below.  Prepare to be overwhelmed.  And this is just the [...]

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    Your smartphone may be smarter than you, the growth of location-based marketing

    Forget about laptops, iPods, iPads, desktops - technology is advancing more rapidly than we ever imagined  So when will we reach the point of not really needing our brains?  As long as you have technology at your fingertips, maybe that day will arrive in the not too distant future :-). if you have a smartphone you really only need to know one thing: how do I work it?  Don't stress your brain[...]

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    Technology and marketing are closing ranks

    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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