A Marketing Coach can help you Create Unique Products and Services Neville Pokroy - Marketing Coach and Consultant Become relevant to customers through product and service differentiation Many businesses sound and look the same. In order for people to take notice of you or your business, and what you have to offer, you need one of two things: 1. unique products that are [...]

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Optimize Your Sales Strategy with Business Referral Programs Do you feel all alone in trying to sell in your business? Many people with small businesses suffer from the same frustration and this often leads to two outcomes: - They hire people to sell - They push themselves even harder to take on more responsibility Well, there is another option. Have you thought about [...]

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A Marketing Coach can help you Build Better Business Alliances Neville Pokroy - Marketing Coach and Consultant Advantages of Building Better Business Alliances for Growth Many business people often feel like they are alone. But it doesn't have to be that way. Building alliances with businesses that are similar to yours has a number of advantages. Firstly: those alliances [...]

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A Marketing Coach can help you become a Marketing Guerilla Neville Pokroy, Marketing Coach Guerilla Marketing: creative strategies for cost-effective promotion Marketing does not always have to cost you an arm and a leg. There are many marketing tactics that don't cost much at all. Things like networking, barter, email signatures, alliances, free samples or street giveaways,to [...]

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Key questions to see if you are ready for business growth How do you know if you can benefit from our services? If you answer YES to any of the following questions, a marketing resource like Mastermind Solutions could be invaluable to your survival and growth. Is your market undergoing change? Are your major competitors growing faster than you? Do you feel that you have gaps in [...]

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Elevate your business growth with strategic marketing tips General Ideas Networking and Word of Mouth Internet or Website Productivity Planning Image & Branding Target Market Marketing Communications Product or Service Pricing & Payment Sales Resources & Information Media Relations & Press Releases Customer Service & Customer [...]

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Business and Marketing Resources Global Organization Design (GO) is the only manage­ment system that links all aspects of a business to ensure: The right organization structure The right people The right accountabilities The right leadership practices The right processes and procedures Marketing Tips Over 100 marketing tips that can get you going. General Ideas [...]

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Identifying Opportunities: From Existing Customers to Market Expansion By Alexandra Lopez-Pacheco, Financial Post - Monday, October 11, 2010 There really are only two ways to grow your business, says Neville Pokroy, principal at Mastermind Solutions Inc., a Toronto-based management consulting company. "You can sell more to your existing customers or go and find new customers. Those new [...]

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Client Testimonials: Success Stories with Mastermind Solutions "Neville was hired to primarily help our law firm build a recognizable and sustainable brand, and to install a professional marketing capability. Neville achieved both those goals for our firm many times over. He is knowledgeable, helpful, forward thinking and is not afraid to roll up his sleeves to get the work done. This is very [...]

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Our collective experience delivers valuable results, tailored to our clients' goals Marketing Services Successfully launched a new brand of ice cream and frozen yogurt, including the research and product development of an all-natural product, packaging design and development, sales launch program and TV advertising. Won a Gold Medal award for packaging design at PAC-EX’95. Developed [...]

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