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    Neville Pokroy, Marketing Coach

    Neville Pokroy, Marketing Coach

    Guerilla Marketing: creative strategies for cost-effective promotion

    Marketing does not always have to cost you an arm and a leg. There are many marketing tactics that don’t cost much at all. Things like networking, barter, email signatures, alliances, free samples or street giveaways,to name a few. These are just a handful of ideas that be termed Guerilla Marketing. They often create a buzz and can often spread virally (word of mouth, or via the Internet).

    The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing which can be defined as: an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

    For example: if you are a bookkeeper, go to your local library and leave your business cards inside a number of “Starting Up” business books. You could find that people reading those kinds of books may need the services of a bookkeeper.

    The bottom line – be creative. Anything goes. And the cost? Time, energy and a little imagination.

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