With thanks: Free Stock photos by Vecteezy I recently read a blog by Seth Godin, titled: "No thank you". I have included the blog in it's entirety at the bottom of this page. The theme of the blog was about expressing gratitude to people, but in a meaningful way, rather than relying on "the easy way out". He talks about ChatGPT offering to write a thank you note for you. This theme of [...]
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing productivity, and how it is evolving giving the rise of technology, AI, remote working, "back to office mandates", creativity and interaction with peers. As ease of access to marketing tools increases, and [...]
So, marketing is simple - right? All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below. Prepare to be overwhelmed. And this is just the [...]
Forget about laptops, iPods, iPads, desktops - technology is advancing more rapidly than we ever imagined So when will we reach the point of not really needing our brains? As long as you have technology at your fingertips, maybe that day will arrive in the not too distant future :-). if you have a smartphone you really only need to know one thing: how do I work it? Don't stress your brain[...]
Technology and marketing are closing ranks and becoming more and more interdependent. But that isn't where it stops. The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]