Marketing that shows up on the revenue line, and on the bottom line.

Holistic marketing integrates all aspects of a business to create a cohesive brand experience for customers. It recognizes that all business functions, from product development to customer service, are interconnected and must work together to achieve common goals and foster long-term customer relationships.

Holistic marketing is MUCH larger than Digital Marketing on its own.  A holistic approach offers you a wider range of options, that include Digital Marketing and AI.  So why would you voluntarily exclude potential options just to take the easy way out with digital alone?

Stop Chasing Tactics. Start Building Equity.  Click here to Book a free call and find out how.  Or Start with our Free Marketing Assessment (Click here).

We don’t just plan – we build your full marketing engine (tech, process, people) and run it until it’s repeatable.

As a full service marketing firm, strategy, planning, design and digital are our tools of the trade. We help to position your company in a way that makes you unique and desirable; then we create the right mix of tools and tactics that will help you to generate real business and positive returns. This is all part of a  holistic and comprehensive approach, and our Strategic Marketing Planning process will get you there.

A Toronto marketing firm like ours helps small to medium-sized businesses like yours have much more effective campaigns and see improved results.  We provide you with all the solutions and services that you’ll need to increase market share, mind share, and profit! Then, we help with planning and implementation/execution so that you are not left to fend for yourself.

Complete the form on this page and we’ll call you to discuss our unique approach.

Marketing Strategy, Planning & Branding

In today’s competitive business environment, Strategy, Planning, and Branding are essential for defining how your business connects with its target audience, stands out in the marketplace, and drives sustainable growth. It is crucial because it becomes the key linking elements to your overall business strategy, without which you may be steering your ship without a rudder. These elements help ensure that your efforts are strategic, aligned, relevant, and purposeful, which will offer you a high level of confidence in making the investment decisions you will need to become even more successful.

Strategy defines your long-term direction and goals, and is the alignment mechanism with your business strategy.  Planning outlines how to execute that strategy through specific, actionable steps, tactics and investment. Branding shapes the perception of your company and creates a strong, lasting emotional connection with your target audience. Together, these elements help you attract, engage, and retain customers, build a strong market position, and achieve sustainable growth. If done right, they will drive consistent revenue, strong customer loyalty, and a reputation that stands the test of time.

Build a plan around your brand/product/service or organization by evaluating the options and strategizing what is likely to work, BEFORE you implement a range of tactics. Do it yourself or use a marketing coach to help you through the process and develop a viable strategy and plan.

Business Intelligence & Research

Business Intelligence (BI) and business research are two critical components for data-driven decision-making, especially when it comes to making strategic moves and optimizing business operations.

In today’s data rich world, using the many tools that are available to collect, analyze and make decisions offers organizations the power of information, if treated correctly.

Understanding market and competitor trends, will enable your organization to improve decision-making, enhance efficiencies, and improve forecasting. It can also help with new product development, provide customer insights, and help identify opportunities and threats, thus informing your strategic planning and marketing planning at the same time.

After all, Knowledge is power.  Make sure you have as much information as possible before you plan.

Marketing Coach

If you’d rather not go it alone, we can work through it with you. A marketing coach is your secret weapon.

A Coach is a professional who works closely with business owners, entrepreneurs, or teams to help them develop, refine, and implement effective strategies. Unlike a traditional marketing consultant who might take a more hands-on, directive approach (doing the work for you), a marketing coach’s role is more about guiding, teaching, and empowering you to make better decisions and build long-term marketing skills.

A Coach can offer you or your team personalized guidance, skill-building, strategic planning, and accountability. They can also provide insight on tactical options and guidelines on what is likely to work or not. A Coach is usually experienced and can cut corners for you so that you don’t need to go through the personal pain of learning yourself. Whether you’re new to marketing or looking to refine your approach, a marketing coach can help you lead you to better results and sustainable growth.

Marketing Services and Implementation Support

Marketing Services and Implementation Support provide you with a comprehensive, hands-on approach to growing your business. From strategic planning and tactics and creative development to campaign execution and ongoing optimization, these services help you create and maintain a high-impact strategy without the burden of managing everything yourself. Whether you’re looking to improve brand awareness, increase sales, or enhance customer loyalty, these services ensure you have the support, tools, and expertise to achieve your business goals.

Some areas that are covered include: branding, content marketing, digital and social media marketing, web development and search engine optimization, email marketing, copy writing, graphic design and creative services, PR, events, research and total campaign measurement and optimization.

Full support and implementation is available with our services, unlike other companies who provide direction and leave you to do it yourself.  We are there with you, if that’s what you need and  want.

Digital Marketing and Social Media Marketing  

We are a fully integrated digital agency as well. With a comprehensive team ready to serve you.  Whether digital on its own, or integrated with other services, our digital capability is unmatched.

The most significant change in marketing over the last 10 years has been the rise of digital and social media. It has changed the landscape so much that much of the focus in the world has shifted to this space. What makes it so complicated is the plethora of technologies that make planning and implementation so difficult. Yes, it’s easy to do yourself, BUT it’s really hard to do it well without some professional support. That is where we come in.

Here are just a few big picture aspects of digital and social media marketing that need to be considered: website development and user experience, search engine optimization, pay per click advertising, content marketing, email marketing, affiliate marketing, online PR, video marketing, profile and social brand development and optimization, community building and management, posting cadence and priorities, paid social advertising, influencer marketing, social listening and monitoring, analytics and analysis. Yes, it’s diverse, with so much more coming on stream each and every day.

Digital and social media are essential tools for growing your business in today’s digital-first world. Digital marketing allows you to reach and target a broad or specific audience. Social media marketing helps you engage directly with customers, build brand loyalty, and reach a massive, targeted audience. Together, they create a powerful force that must be implemented and managed properly if your investment in such strategies and tactics is to be profitable. Beware: they can also drain you of your resources if not managed properly.

So, look for help and do it right. Make sure it is coordinated with the rest of your marketing so that you gain the multiplier effect. We can help you to accomplish that.

For a FREE consultation on how this can be applied in your organization, complete the form on this page or CALL 416-904-8647.  Start with our Free Marketing Consultation!

For more context on this topic, read some of these blog articles:

View some of our Clients

View some of our Case Studies

Complete the form on this page and we’ll call you to discuss our unique approach.

FAQs

1. What is “holistic marketing,” and how does it differ from just digital marketing?

Holistic marketing is a comprehensive, integrated approach that views all aspects of your marketing—strategy, branding, digital, traditional channels, internal messaging, and customer experience—as interconnected. Whereas many firms focus narrowly on digital tactics (social media, SEO, PPC, AI), holistic marketing ensures that every touchpoint aligns with your brand, strategy, and business goals. This avoids wasted efforts, ensures consistency, and maximizes return on investment by putting tactics in service of strategy.

2. How do you decide which marketing tactics are right for my business?

We begin with positioning, differentiation, and relevance (your “why” in the marketplace). From there, we assess which tactics make sense for you — based on your target customers, competitive landscape, budget, and resources. We use research, diagnostics, and benchmarking to test whether digital, traditional, or hybrid tactics will most effectively move the needle. In other words: strategy first, follow-through second—never the reverse.

3. Will I be left to manage the implementation myself, or do you support execution?

Unlike many marketing firms that hand you a plan and depart, we offer full implementation support. That means we can lead the creative, campaign management, content, web development, analytics, and optimization — or co-manage with your internal team. We tailor our involvement to your needs and desired level of control.

4. How do you measure success and ROI of marketing efforts?

We define key performance indicators (KPIs) up front tied to your business goals (sales growth, leads, conversions, brand metrics, customer retention). We continuously monitor performance metrics, campaign attribution, and analytics dashboards to evaluate what’s working and what isn’t. Then we adjust tactics in real time to improve efficiency, reduce waste, and maximize return. You are always in control.

5. Is this approach suitable for small or mid-sized businesses, or just for large enterprises?

It’s absolutely suitable for small and mid-sized companies — in fact, these businesses often benefit most. A holistic approach helps you avoid tactical overreach, wasted budgets, and misalignment. We scale our strategy, tools, and involvement to your size, resources, and growth stage, ensuring you get meaningful impact without over complicating your marketing.

6. How much does your marketing engagement cost, and how long before I see results?

Costs vary based on the scope (strategy only, full implementation, coaching, etc.), industry complexity, and required resources (creative, media spend, tools). We typically provide proposals with clear phases and pricing tiers. As for results, many clients start seeing improvements (better leads, more awareness) within the first 3 to 6 months. But sustainable growth and brand traction often require ongoing investment and iteration.

7. Can you help if I already have an internal marketing team?

Yes — we welcome collaboration with your internal team. We can serve as strategists, advisors, or execution partners, helping your team to operate more efficiently, avoid costly mistakes, and adopt best practices. We can coach them, provide templates and frameworks, review plans, or take over portions of the work if capacity is limited.

8. How do you integrate marketing with my overall business strategy?

Integration is at the heart of holistic marketing. We align your marketing plans, positioning, and tactics with your business goals, financial forecasts, and operational realities. We work closely with your leadership to ensure marketing supports growth targets, isn’t disconnected from other functions (sales, operations, HR), and evolves as your strategy evolves. In short: marketing is not a silo — it’s embedded in your business.