Leveraging Warranties as Effective Sales Tools When you buy a new product from a store, doesn't it make the purchase easier when they salesperson says to you: "and the product is warranteed by us for 3 years"? Very often, just the use of the words warranty or guarantee helps to reinforce the product or service that is being sold, even if the warranty is never used. It's like that[...]
Could your marketing be more effective? FIND OUT FOR FREE Many organizations try different marketing tactics and are not sure if they will work. In today's digital age, people are defaulting to digital marketing without giving it the necessary due diligence. That approach may be costing the organization unnecessary money without the commensurate return on investment. Why not build a [...]
Marketing that shows up on the revenue line, and on the bottom line. Holistic marketing integrates all aspects of a business to create a cohesive brand experience for customers. It recognizes that all business functions, from product development to customer service, are interconnected and must work together to achieve common goals and foster long-term customer relationships. Holistic [...]
Just Imagine. Business growth starts with your imagination Imagine elevating your business to a level that was previously unimaginable. Yes, it is possible, and don't let anyone convince you otherwise. As you confront the advent of the new year there are a number of important things you should do to improve the odds of an improved outcome next year. Start by: Developing a budget for the [...]
I was blown away recently when I was listening to Terry O'Reilly's podcast "Under the Influence". While his topics have always been unique, inspiring and motivating, it was the one about "the little things" that really hit home. Why? Because most of us are always in pursuit of the home run, and it's exactly that pursuit that blinds us to the small and very obvious stuff that can really make a [...]
CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index. While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]
An excerpt from the new book: Big Bang for Business: 8 Steps to Create Explosive Growth and Success "Good fortune is what happens when opportunity meets with planning." Thomas Edison. It is no coincidence that Edison had the foresight and creativity to invent the electric light bulb. With the same enlightened foresight, you are invited to read this book and use it as a guiding light for your [...]
When social media became the new rage of marketing a few years back so many people saw it as the new holy grail. In reality, this happens every few years as the new and the exciting takes over the imagination of the media who drive it incessantly until something newer and more exciting arrives and we follow that holy grail till it becomes passe. And so, each new innovation does not disappear, it[...]
Many business people still struggle with the difference between marketing and sales. In reality, the differences are quite significant and unless recognized, could stunt the growth of your business. Recently, I came upon the best definition of marketing and sales I’ve seen in a long time. Most definitions are textbook based, but this one came from a most unlikely source – the writer of a [...]
Recently my daughter ran into a problem at the car dealership where she bought her car. When closing the deal the business manager arranged financing through the bank and explained the conditions to us. The most important issue to my daughter was the amount that she needed to pay. When she ran into problems with the bank after a month, she approached the dealership that had provided us with [...]