• Strategic Partners

    In today's complex world, no business can be successful if it does not continually show value to its clients. In this spirit of added value, we are very proud to work together with a number of high integrity strategic partners to bring a full suite of complementary services to the mid-market business client. Founded in 2003, THW assists public, private and family businesses with human [...]

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    From the Outside Looking In - Employing Outsiders to Review Your Brands

    As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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    Open a business in Canada

    Open a business in Canada - it's painless. Are you planning to open a business in Canada? Want to expand your presence? Looking to emigrate and need to open or buy a business?  Want a soft landing in Canada where your business can start-up smoothly? Open a business in Canada The opportunities are many and you need to know how to work within a system that may be very different from the one that [...]

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    Upgrade your CFO skills

    Do you believe that you can increase your value to your company and your executive team by upgrading your CFO skills?  Then have a read of the following article. It can be used by those of you who are keen to elevate your game to be a CFO as a guide to reflect on areas that you would like to focus on to upgrade your skills. It can also provide you with some info, at a summary level, on talking [...]

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    The trend towards video - the gentle power of the audio and the visual

    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    Mastermind and Corporate Renaissance Group combine forces to deliver complementary services to mid-market business clients

    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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    Canada's new Anti-Spam Legislation is here

    Canada's Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects. Understand the Anti-spam Legislation The first thing you should do is read the CASL legislation. Secondly, ask [...]

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    Strategic marketing - the key to making marketing really work

    Unlocking Success: The Art of Strategic Marketing Planning Part 1 A dairy company decided to run an exciting promotion that they hoped would increase sales dramatically. Inside some of their small milk cartons they placed a device that made a MOO sound when the carton was opened. If the consumer had that carton, they would be a winner. The promotion was going along just fine until one of the [...]

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    Voicemail Marketing: Professional Voice Mail Messages

    Seizing Opportunities: Crafting Engaging and Professional Voicemail Messages One of the best marketing tools that you don't have to pay to use is voicemail. These days many people are very busy and often can't take a phone call. They may even be screening their calls so that they only take calls they are expecting or looking forward to receiving. Don't be discouraged by that. [...]

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    Understanding Your Market and Customer Behavior

    The Path to Informed Decision-Making: Insights into Your Market and Customer Behaviour How well do you really know your market or your potential customer? Do you really know what they want to buy? How much they are willing to spend? When do they shop? How do they shop? All these kinds of questions are really important because the answers should dictate your offering to them.[...]

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