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Forget about a CMO, COO and other old school titles – hire a CGO for business growth
The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone – we just need to accept this Change Reality and…
Government funding – one possible way to fund your business growth
During tough economic times, businesses need to look to all available opportunities (including government funding) in order for them to maximize their business growth. So why not leverage some of…
The eyes of the marketer can help your business grow
Question: Why is a marketer with strategic insight, a business sense, and an eye for opportunity so valuable in a business? Answer: He will be the first person to identify…
Are You Sabotaging Your Own Business?
For years, Jet Stores operated in the South African retail space as a lower- to mid-income clothing and footwear retail company. The chain was part of the largest and most…
Embrace change or become a casualty
I have been saying this for years. Change is upon us and as a business executive or leader making important decisions you only have 2 choices: either embrace change or…
Reactivate lapsed customers – the 17% response rate story
A number of years ago I was given a task by a cash retail company: generate loyalty from our cash customers. The first cash retail loyalty program in the world…
Marketing technology exposed – prepare to be overwhelmed
So, marketing is simple – right? All you need to think about is advertising, social media, websites, PR etc etc. This is a new world – Think again and face…
Your smartphone may be smarter than you, the growth of location-based marketing
Forget about laptops, iPods, iPads, desktops – technology is advancing more rapidly than we ever imagined So when will we reach the point of not really needing our brains? As…
Technology and marketing are closing ranks
Technology and marketing are closing ranks and becoming more and more interdependent. But that isn’t where it stops. The key component of this marriage of convenience and necessity is strategy…
Correct approach to implementation will drive new strategy
How many times have you seen or experienced (first hand) the following scenario: A company announces a new strategy with much fanfare and excitement and one year later, despite all…
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Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.
Recent Blog Posts
- Google’s AI Is Stealing Your Website Traffic — And You Might Not Even Know It
- Buy Canadian - is this a sustainable strategy for Canadian companies to follow?
- How can Trump’s implementation of widespread tariffs actually help you, as a business owner or executive?
- Social media chaos - social media needs better business context to maximize value
- Does Your Controller Need a Coach? (Part 2)
- Artificial Intelligence Adoption - is everyone buying in?
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