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Social media chaos – social media needs better business context to maximize value
In a recently published article, Tara Deschamps from The Canadian Press discusses the importance of diversification within social media and the critical need for businesses to protect themselves from potential…
Does Your Controller Need a Coach? (Part 2)
Few SMEs (Small and Medium sized Enterprises) have a Controller (similar titles are Bookkeeper, Office Manager, Accounting Manager, Accountant, etc.) with a designation and strategic skills in that role. As…
Artificial Intelligence Adoption – is everyone buying in?
A recent article by Michael Cohen and Crystalyn Stuart-Loayza has questioned whether everyone within organizations are buying into AI adoption at the same pace, or whether there are laggards in…
Strategy Myopia – preventing business from delivering their vision
In the early 1980’s I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized….
The power of branding: why it matters more than you think.
What is a brand? If you are unsure how you appear to unfamiliar audiences who don’t know you or your business well, your brand may be the problem. A brand…
Does Your Controller Need a Coach (Part 1)?
Are you, as a business owner, faced with the challenge of having someone lead your accounting function who lacks the necessary experience in managing financial operations? It’s a common scenario…
The secret weapon for small & mid-sized Business Owners, Presidents, CEO’s
More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help – not only in the doing of marketing (which…
10 factors that will help your law firm become more successful – legal marketing re-defined
Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can’t compete, so they…
Make a difference in your life, stop following blindly
I recently read a blog by Seth Godin, titled: “No thank you”. I have included the blog in it’s entirety at the bottom of this page. The theme of the…
Marketing Productivity
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing…