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I am often amazed how few people strive for differentiation in order to get their products or services noticed. More often than not they feel that if they just say "here I am" that they will be noticed. Imagine your friend is in a stadium full of people (you don't have a phone to call to each other - yes, I said imagine!) and you need to connect to sit in the same place. When you arrive to [...]

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With this book, you will find out how a simple adjustment in your approach to Marketing and Business Growth can lead to a Big Bang for your Business.

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Our goal at Mastermind is not to sell a specific product or service. It is, in fact, to create happy and content clients who, with our help, achieve their goals. What this means is that we don't blindly do what clients ask us to do. We question and challenge what may have been seen by the client as the only way to move forward, and by doing that we help clients become true leaders in their [...]

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Managing your business through Key Performance Indicators provides you with valuable, decision-making information Our blog today is a conversation with our collaborator Paul Pittman Founder and President at The Human Well, who assists public, private and family businesses with human resource challenges based on practical first-hand experience. Paul Pittman: “James, are Key Performance [...]

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There was a time that businesses could operate successfully on a whim.  Without data or knowledge.  Just put out a product or service and people will buy.  No strategy. No plan. No understanding of what was happening around them.  Ohhh, those were the days.... Or were they? Those days feel so long ago that most of us old enough have already forgotten about them.  And the younger generation[...]

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Conversely, what good is the balloon without hot air? It’s a lot like your people if they can’t or won’t implement an organization’s strategy? A business will not maximize its value if it doesn’t have a meaningful strategy and the right people organized to execute it. Planning to sell your business? Most owners want to believe that they are getting the most out of their business; [...]

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Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]

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I was doing some research recently on why companies fail, as well as why companies don't grow.  It struck me after reading a number of opinions and viewpoints that there were indeed some common themes between these two situations.  While that did not surprise me, the common themes were quite striking, as was the one factor that applied to non-growing companies only. Success and failure have [...]

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Canada EU CETA It was 4 years in the making, and the timing of the signing of the Canada-European Union (EU) Comprehensive Economic and Trade Agreement (CETA) in the light of the protectionist approach being promoted by the new Donald Trump administration should not be overlooked.  The timing for business expansion into new markets may be just right for you. Yes, the USA is Canada’s [...]

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An article in the September 2016 edition of Building magazine titled Bases Covered, Why a Due Diligence Review is essential in a business acquisition, discussed both why a due diligence review is essential for the acquirer and also the significant benefits to the seller of preparing for a review. In the article James Phillipson, Founding Principal of Mastermind Solutions Inc. was quoted “I [...]

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