In a recently published article, Tara Deschamps from The Canadian Press discusses the importance of diversification within social media and the critical need for businesses to protect themselves from potential digital channel disruptions. Deschamps highlights the recent tumultuous events surrounding platforms like TikTok and Meta, underscoring how these instances serve as stark reminders for [...]
Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can't compete, so they don't. And that is a big mistake. They can and should compete, but they should not simply copy the big firms. They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]
Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]
The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning." Thomas Edison It is no coincidence that Edison had the foresight and [...]
So, marketing is simple - right? All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below. Prepare to be overwhelmed. And this is just the [...]
Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts. It's all we hear about, day in and day out. Twitter. Facebook. Instagram. LinkedIn. And so on.... Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]