The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence. Marketing is product design, [...]
What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]
Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few. A report by LinkedIn [...]
The Canadian government's current program to help cover marketing expenses targeting export activities is a major opportunity for organizations looking to expand their market across the border. It covers a wide array of areas including specific marketing, legal, business, and tax matters. Most importantly you could have the government fund up to 75% of eligible expenses, but only if you have it [...]
April 2020 and we are living in crazy times. Locked away in our homes, many of us not able to work. So what will the future of Small Business look like when we emerge from our COVID-19 internment. Brent Kobayashi of Kobayashi + Zeitguys interviews Neville Pokroy, President of Mastermind Solutions, and together they muse about what the world of business and marketing during and after the [...]
Whether you are an Influencer or you are using Influencers to promote your products or services, you’ll want to make sure you understand the implications of Influencer Marketing and stay on the right side of the law. Truth in advertising is important. As an influencer, consumers rely on the opinions you share online about products and services, and believe they are genuine and impartial. [...]
I am often amazed how few people strive for differentiation in order to get their products or services noticed. More often than not they feel that if they just say "here I am" that they will be noticed. Imagine your friend is in a stadium full of people (you don't have a phone to call to each other - yes, I said imagine!) and you need to connect to sit in the same place. When you arrive to [...]
Welcome to the best business growth book Video endorsement of the book by a New York Times Top 10 Best Selling Author. Welcome to the start of an explosive future for you and your business. Welcome to Big Bang for Business. With this book, you will find out how a simple adjustment in your approach to Marketing and Business Growth can lead to a Big Bang for your Business. Best [...]
Our goal at Mastermind is not to sell a specific product or service. It is, in fact, to create happy and content clients who, with our help, achieve their goals. What this means is that we don't blindly do what clients ask us to do. We question and challenge what may have been seen by the client as the only way to move forward, and by doing that we help clients become true leaders in their [...]
There was a time that businesses could operate successfully on a whim. Without data or knowledge. Just put out a product or service and people will buy. No strategy. No plan. No understanding of what was happening around them. Ohhh, those were the days.... Or were they? Those days feel so long ago that most of us old enough have already forgotten about them. And the younger generation[...]