Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can't compete, so they don't. And that is a big mistake. They can and should compete, but they should not simply copy the big firms. They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing productivity, and how it is evolving giving the rise of technology, AI, remote working, "back to office mandates", creativity and interaction with peers. As ease of access to marketing tools increases, and [...]
They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy enables them to punch well above their weight, especially as they are one of the smallest firms in their category. John Russo, Managing Partner highlighted, in his interview with the magazine, that: "One of Pallett Valo’s [...]
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]
The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to help him be successful with his business. We would use our business process to find opportunities for his company to become a leader in his market and we would help him to implement the strategy that we (him and us) would [...]
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence. Marketing is product design, [...]
What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]
Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few. A report by LinkedIn [...]
Schedule your Free 45 min Consultation! It’s really easy to misspend your money on new tactics to grow your business. Digital, social, ecomm, influencer… there’s a new must-try marketing tool every month. But by trying everything, you’ll accomplish nothing. Find the Best Strategy to Power Your Growth Smart business owners know that real growth comes from strategy, planning and [...]
The Canadian government's current program to help cover marketing expenses targeting export activities is a major opportunity for organizations looking to expand their market across the border. It covers a wide array of areas including specific marketing, legal, business, and tax matters. Most importantly you could have the government fund up to 75% of eligible expenses, but only if you have it [...]