Additional digital training and education has never been more urgent (50% off offer included)

Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media.

A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few.

A report by LinkedIn during 2021 projected growth for online business over the next 5 years will be a minimum of 25%. Businesses that are not properly set up digitally will be left behind.

The worldwide pandemic has advanced the worlds digital needs by at least 5 years, hence the future is right now!  Digital is simply a must in today’s day & age.

Digital Research and Statistics

Research conducted by the Digital Marketing Institute across several industries in the USA, Canada, UK, and Ireland has highlighted the fact that there is an unavoidable and growing skills gap that affects organizations’ abilities to successfully leverage Digital Marketing.

Nearly 70 per cent of Canadian businesses are struggling to find skilled talent.
KPMG’s Business Outlook Poll found that nearly 80 per cent of the businesses surveyed say they need more workers with digital skills, however, better than two thirds are having trouble finding and hiring needed talent. This inability to find or retain talent was identified as the number one threat to their growth prospects.

Since the onset of Covid-19 in March 2020, there has never been such a high demand for certified Digital Marketers in the Canadian and Global workplace. More and more companies have transitioned a large part of their advertising, marketing and internal procedures to digital capabilities, and have largely “expected” their employees to be able to transition seamlessly to undertaking their “newly designated tasks” with little to no education and training. This situation is untenable for the companies, unfair to employees, and highly ineffective, inefficient and unproductive.

With the pandemic forcing people to stay at home, consumer behaviour has changed dramatically over the past 12 months. Companies have responded by shifting focus and spending onto digital channels, which have had a massive impact on the jobs market.  There has been a vast increase in demand for marketers with social skills, with paid social media rising in demand by 116.4%, according to the data from LinkedIn.

Skills in digital and data more generally have been rising sharply since the onset of the pandemic, with eight of the top 10 most in demand skills relating to harder marketing expertise. These include ad serving (84.6%), analytics (46.1%) and web content writing (30.3%). Marketers have also up-skilled around ecommerce, which has increased by 6.9% over the past year, with 13.3% of marketers now having this skill.

Jobs in digital marketing were some of the fastest growing in the UK last year across any sector, according to LinkedIn, which shows a 52% rise in demand for such roles.

Recruitment: new, properly trained and educated employees are hard to find

Job seekers are scrambling to get trained, and they are in high demand. For existing businesses, with existing employees, the need to up-skill those employees that require more digital skills is crucial. The alternative is getting rid of current employees and sourcing new employees with the right skill set. In today’s world, that might not be so easy.

The immediate solution: Upskill your current employees

If you UP-SKILL your key employees to meet the digital needs of today, you satisfy so many needs, and quickly. Now is the time for companies to act fill the education gap filled in an efficient and cost effective manner.

Mastermind Solutions has identified an online digital training and education program that will accomplish the above goals, and is able to offer it to all companies at a significantly discounted fee. Our training partner is highly regarded and provides training and education in Digital and Social Media Marketing, through a multitude of offerings that include:

• Individual Digital Certification Training courses
• Customized Certification Training for an entire team
• Customized Corporate Training Solutions

These courses are created by industry experts, teaching the most up to date and relevant global Digital Marketing Skills needed to be WORK READY. They are designed with step by step or walk-through instructions and are updated on a regular basis. Already in use by organizations as diverse as OCAD University, University of Toronto, Toronto Pearson Airport, the Ontario Ministry of the Environment and Climate Change, Destination Toronto, and The Career Foundation, the courses are meant to UP-SKILL existing employees efficiently and effectively, making them your most productive human resource assets available.

The Basic Courses

The following are two of the basic online courses that are currently available. They can be completed at the pace of each individual trainee.

Course 1 – Digital and Social Media Marketing Fundamentals

• Level: Beginner-Intermediate
• Practical curriculum that makes you work-ready
• Step-by-step instructions
• All Social Media Channels (eg. Facebook, Instagram, LinkedIn, Twitter, YouTube etc)
• TikTok Module recently added
• 25 Hours – Online
• 17 Comprehensive Modules
• Hands-on Final Assignment
• Canadian Certification

More course details

This course is particularly important for business owners, self-employed entrepreneurs and marketing/advertising/public relations professionals looking to up-skill.

For full details of this course, and for details of the 50% discount offer that you can access immediately, complete the form on this page or call 1 905 886 2235.

Course 2 – Advanced Digital Marketing Professional

• Level: Intermediate-Advanced
• Video & Text-based Instruction
• Advanced SEM & Social Media
• Marketing Insights
• 35 Hours – Online
• 40+ Comprehensive Modules
• Hands-on Final Assignment
• Canadian Certification

More course details

This course takes a deeper look at the most relevant and transformative aspects of Digital Marketing. It allows you to receive the latest Digital Marketing education and trends. There are 10 sections with 40 comprehensive modules that cover all the disciplines required for Digital Marketing best practices.

For full details of this course, and for details of the 50% discount offer that you can access immediately, complete the form on this page or call 1 905 886 2235.

Prefer a Customized Course?

If a customized course is what you prefer, we can facilitate the development of that with our educational partner.

There are several possibilities we can explore together. For example:

• Customized Corporate Training Solutions,
• Customized Certification Training for your entire team, or
• Individual Digital Certification Training courses for business executives that prefer a personal approach.

For full details of these course options, and for details of the 50% discount offer that you can access immediately, complete the form on this page or call 1 905 886 2235. Discuss your needs with us and we can make that happen.

Government Funding

There are potential government-funded programs that can be applied to such training. At different times of the year, such programs cover 50% – 100% of such training, depending on specific criteria. We would be able to help organizations apply for applicable programs as and when they decide to implement the training.

Conclusion

This comprehensive digital training and education will definitely enable companies to help UP-SKILL their employees, as well as bring in new recruits with a more appropriate and better skill set.

If you believe there may be a need in your organization that can be addressed through additional Digital Training and Education, please reach out and discuss with us at 1 905 886 2235. We would love to share more details with you about our various programs, and evaluate how it can be made available to

• individuals,
• companies or
• organizations/associations that can offer this to their members.

Please feel free to reach out and chat with us about your needs. 1 905 886 2235