As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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Open a business in Canada - it's painless. Are you planning to open a business in Canada? Want to expand your presence? Looking to emigrate and need to open or buy a business?  Want a soft landing in Canada where your business can start-up smoothly? Open a business in Canada The opportunities are many and you need to know how to work within a system that may be very different from the one that [...]

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Do you believe that you can increase your value to your company and your executive team by upgrading your CFO skills?  Then have a read of the following article. It can be used by those of you who are keen to elevate your game to be a CFO as a guide to reflect on areas that you would like to focus on to upgrade your skills. It can also provide you with some info, at a summary level, on talking [...]

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Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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Canada's Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects. Understand the Anti-spam Legislation The first thing you should do is read the CASL legislation. Secondly, ask [...]

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Business and Marketing Resources Global Organization Design (GO) is the only manage­ment system that links all aspects of a business to ensure: The right organization structure The right people The right accountabilities The right leadership practices The right processes and procedures Marketing Tips Over 100 marketing tips that can get you going. General Ideas [...]

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Identifying Opportunities: From Existing Customers to Market Expansion By Alexandra Lopez-Pacheco, Financial Post - Monday, October 11, 2010 There really are only two ways to grow your business, says Neville Pokroy, principal at Mastermind Solutions Inc., a Toronto-based management consulting company. "You can sell more to your existing customers or go and find new customers. Those new [...]

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Client Testimonials: Success Stories with Mastermind Solutions "Neville was hired to primarily help our law firm build a recognizable and sustainable brand, and to install a professional marketing capability. Neville achieved both those goals for our firm many times over. He is knowledgeable, helpful, forward thinking and is not afraid to roll up his sleeves to get the work done. This is very [...]

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Our collective experience delivers valuable results, tailored to our clients' goals Marketing Services Successfully launched a new brand of ice cream and frozen yogurt, including the research and product development of an all-natural product, packaging design and development, sales launch program and TV advertising. Won a Gold Medal award for packaging design at PAC-EX’95. Developed [...]

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Enabling businesses to grow through effective Strategic Marketing.  Grow your business through strategic marketing As a Part-time Chief Marketing Officer (or Fractional CMO), Neville consults in the areas of strategic marketing planning, as well as in the development and execution of marketing strategies and plans. He assists companies who require marketing expertise to plan and fully [...]

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