In a recently published article, Tara Deschamps from The Canadian Press discusses the importance of diversification within social media and the critical need for businesses to protect themselves from potential digital channel disruptions. Deschamps highlights the recent tumultuous events surrounding platforms like TikTok and Meta, underscoring how these instances serve as stark reminders for [...]
A recent article by Michael Cohen and Crystalyn Stuart-Loayza has questioned whether everyone within organizations are buying into AI adoption at the same pace, or whether there are laggards in this process. They specifically question whether Vice Presidents (VPs) are lagging, and whether this is creating a leadership gap that could slow down overall AI integration within their organizations. [...]
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing productivity, and how it is evolving giving the rise of technology, AI, remote working, "back to office mandates", creativity and interaction with peers. As ease of access to marketing tools increases, and [...]
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]
The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to help him be successful with his business. We would use our business process to find opportunities for his company to become a leader in his market and we would help him to implement the strategy that we (him and us) would [...]
What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]
50% off Digital Marketing TrainingTo get your 50% off coupon, call 1 905 886 2235 or email: info@mastermindsolutions.ca THENChoose from our Basic CoursesCourse 1 – Digital and Social Media Marketing Fundamentals Level: Beginner-Intermediate Practical curriculum that makes you work-ready Step-by-step instructions All Social Media Channels (eg. Facebook, Instagram, LinkedIn, Twitter,[...]
Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few. A report by LinkedIn [...]
April 2020 and we are living in crazy times. Locked away in our homes, many of us not able to work. So what will the future of Small Business look like when we emerge from our COVID-19 internment. Brent Kobayashi of Kobayashi + Zeitguys interviews Neville Pokroy, President of Mastermind Solutions, and together they muse about what the world of business and marketing during and after the [...]
Whether you are an Influencer or you are using Influencers to promote your products or services, you’ll want to make sure you understand the implications of Influencer Marketing and stay on the right side of the law. Truth in advertising is important. As an influencer, consumers rely on the opinions you share online about products and services, and believe they are genuine and impartial. [...]