AI Overviews are rewriting the rules of SEO — and your site may already be paying the price I asked Google the following question: Is AI affecting your website’s organic search traffic? and this is what Google’s AI Overviews (the first result on the page) answered: “Yes, Google's AI Overviews significantly decrease organic website traffic by providing direct answers that satisfy [...]
Buy Canadian, Canada First and Elbows Up - the real challenge I recently came across a really interesting article that evaluated whether the "Buy Canadian", "Canada First" (or Elbows Up) approach is a true differentiating factor and also wonders whether this approach is sustainable in the long-term? Is it only about emotional engagement? It offers an intriguing insight that looks at what it may[...]
USA declares economic war on Canada So, it has come to pass, that the USA has declared economic war on it’s allies and trading partners – no favoritism shown there at all, despite previous agreements or pacts. Tariffs left, right and centre on Canada, and more to come. The realities will need to be faced by all, at a macro and micro economic level, and decisions to be made at various [...]
Few SMEs (Small and Medium sized Enterprises) have a Controller (similar titles are Bookkeeper, Office Manager, Accounting Manager, Accountant, etc.) with a designation and strategic skills in that role. As the owner/President of your business, does the head of the accounting function have limited experience managing an accounting function? Often a Controller with good basic accounting skills [...]
A recent article by Michael Cohen and Crystalyn Stuart-Loayza has questioned whether everyone within organizations are buying into AI adoption at the same pace, or whether there are laggards in this process. They specifically question whether Vice Presidents (VPs) are lagging, and whether this is creating a leadership gap that could slow down overall AI integration within their organizations. [...]
The future is bright without Strategy Myopia In the early 1980's I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized. My first interview was with an executive from Unilever, a "perfect" company to join to learn what marketing in the real world was all about. I sat down full of [...]
What is a brand? If you are unsure how you appear to unfamiliar audiences who don’t know you or your business well, your brand may be the problem. A brand is extremely diverse and interesting. It's more than you imagine. A brand is a promise, a story or a special personality or reputation that a product or company has, and it allows people to connect and understand it without even seeing [...]
Are you, as a business owner, faced with the challenge of having someone lead your accounting function who lacks the necessary experience in managing financial operations? It's a common scenario among SMEs, where individuals in roles such as Controller (or alternatively titled Accountant, Office Manager, or Accounting Manager) often possess sound accounting fundamentals but lack comprehensive [...]
More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help - not only in the doing of marketing (which can be done by juniors), but more specifically in the thinking, planning and strategizing of exactly what kinds of marketing to do, and why. It actually becomes a question of innovation, growth, efficiencies and [...]
Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can't compete, so they don't. And that is a big mistake. They can and should compete, but they should not simply copy the big firms. They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]