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Old strategy is dead. New strategy is alive and evolving
Recently I have been reading, with interest, numerous articles about why strategy is dead. While these articles are indeed well thought out, I get the sense that the perspective being…
Budgeting Tips and Tricks – Part Two
In the last issue of the Mastermind newsletter, we shared four tips for improving the budgeting process. Those were just the tip of the iceberg! Here are four additional ideas…
Can CASL become a blessing in disguise?
So, I read with a wry smile on my face about the new Canadian Ant-Spam Legislation (CASL) and how many people hate it with a passion. Don’t get me wrong,…
Budgeting Tips and Tricks – Part One
Budgeting is likely not high on your list of favourite things to do – or anyone else’s, for that matter. Nonetheless, budget time comes around each year like clockwork. Business…
Why online marketing is only a part of the solution
Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts. It’s all we hear about, day in and day out. Twitter….
Ask.com's search engine performance is 50% better than Google
Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines. It provides some interesting insight, particularly with regard to the poor…
Grit – the new driving force behind innovation?
“Can countries, companies, educational institutions and even families, foster innovation by helping young people (and old people!) become more disciplined and gritty”? That is the question posed by Jim Kim…
Google wins at everything! Should we fear they are trying to take over the world?
According to Jason Calacanis “It’s starting to seem like Google wins at everything….” This morning I was catching up on my reading/podcast listening (yep, that’s how I continue to keep…
From the Outside Looking In – Employing Outsiders to Review Your Brands
As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets. Outsiders are more likely to be…
Open a business in Canada
Open a business in Canada – it’s painless. Are you planning to open a business in Canada? Want to expand your presence? Looking to emigrate and need to open or…
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Recent Blog Posts
- Google’s AI Is Stealing Your Website Traffic — And You Might Not Even Know It
- Buy Canadian - is this a sustainable strategy for Canadian companies to follow?
- How can Trump’s implementation of widespread tariffs actually help you, as a business owner or executive?
- Social media chaos - social media needs better business context to maximize value
- Does Your Controller Need a Coach? (Part 2)
- Artificial Intelligence Adoption - is everyone buying in?
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