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Congratulations to our client Pallett Valo LLP for being voted #4 in the Top 10 Ontario Regional Law Firm category by Canadian Lawyer Magazine
They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy…
Your Marketing May Not Be Working And You May Not Even Know It
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow…
Is Marketing Broken?
The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to…
The true definition of marketing
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money…
Why a Fractional Chief Marketing Officer may be right for you
What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the…
Additional digital training and education has never been more urgent (50% off offer included)
Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong…
Five ideas to make your Controller a contributor to the success of your business
Business owners: you can make your Controller a contributor to the success of your business During my consultations with business leaders, I am often struck by the restrictions they have…
Five ideas to improve management productivity
Most presidents and executive management I work with are, quite rightly, focused on the big picture. When working with these clients, I am often struck by the aspects of their…
Government funding can help you expand your markets via increased marketing activities
The Canadian government’s current program to help cover marketing expenses targeting export activities is a major opportunity for organizations looking to expand their market across the border. It covers a wide array of areas including specific marketing, legal, business, and tax matters.
Interview with Neville Pokroy: COVID Marketing Livestream – Q&A Show For Small Biz Owners
April 2020 and we are living in crazy times. Locked away in our homes, many of us not able to work. So what will the future of Small Business look…