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Deadlines
Deadlines are inevitable! They often cause a high level of stress for the person responsible for meeting the deadline. There are many strategies that a Controller and CFO can implement…
Is Old School marketing still relevant?
The rapid evolution of technology over the last few years has driven organizations to take note of digital opportunities such as search, smart phones and social media. Driven by the…
Swimming against the tide – the contrary approach to decision making
No one can possibly achieve any real and lasting success or ‘get rich’ in business by being a conformist. – J P Getty In the short term the market is…
Focus on the important not the urgent
In our daily work lives it is so easy to get swept away dealing with time-consuming tasks that seem urgent. So we procrastinate and often do not attend to, or…
Jack Layton vs. Steve Jobs. Which brand's image will be hardest hit by the loss of their leader?
I recently saw a poll that was posing this intriguing question. Indeed, while the organization’s they led are world’s apart, this question certainly raises the issue of the importance of…
The Pied Piper mentality… why following the crowd is so dangerous
One of the biggest misunderstandings about marketing is that it is all about communications: things like social media, advertising, public relations, brochures, websites, telemarketing, blogs, newsletters, e-mail, TV, radio, etc…
Setting pricing – you may have more choice than you realize
Are you one of the many people that set pricing for their products and services instinctively? If so, you may be missing out on an important opportunity. Pricing can actually…
Igniting the entrepreneurial spirit
Every so often I find it useful to read a book about business and, in particular, entrepreneurship. Over the past few weeks, two books in particular (not new, but good…
5 Marketing ideas you may never have considered before
I bet you see a marketing idea sometimes and say, “wow, why didn’t I think about that?” It’s amazing, but the number of ideas is endless, and very often these…
Obtain value from your Accounting department
In many small and medium sized businesses the head of the accounting dept. (let’s call him or her a Controller) is perceived as an overhead, or even a necessary evil…
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Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.
Recent Blog Posts
- Google’s AI Is Stealing Your Website Traffic — And You Might Not Even Know It
- Buy Canadian - is this a sustainable strategy for Canadian companies to follow?
- How can Trump’s implementation of widespread tariffs actually help you, as a business owner or executive?
- Social media chaos - social media needs better business context to maximize value
- Does Your Controller Need a Coach? (Part 2)
- Artificial Intelligence Adoption - is everyone buying in?
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