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  • Forget about a CMO, COO and other old school titles - hire a CGO for business growth

    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    Technology and marketing are closing ranks

    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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    Budgeting Tips and Tricks – Part One

    Budgeting is likely not high on your list of favourite things to do – or anyone else’s, for that matter. Nonetheless, budget time comes around each year like clockwork. Business units complain about the amount of time the process will take and managers grumble over conflicting goals. Meanwhile, it’s up to you to ensure that the budgets are submitted and approved on time. All you can hope [...]

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    Mastermind and Corporate Renaissance Group combine forces to deliver complementary services to mid-market business clients

    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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    Canada's new Anti-Spam Legislation is here

    Canada's Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects. Understand the Anti-spam Legislation The first thing you should do is read the CASL legislation. Secondly, ask [...]

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    Planning for tomorrow begins today

    Just Imagine. Business growth starts with your imagination Imagine elevating your business to a level that was previously unimaginable. Yes, it is possible, and don't let anyone convince you otherwise. As you confront the advent of the new year there are a number of important things you should do to improve the odds of an improved outcome next year.  Start by: Developing a budget for the [...]

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    Why planning a holiday impacts your future success

    Going on vacation this December? If you're heading out of town and maybe even out of country, I bet you have done the following things: Agreed on the timing with your family Decided on a destination (and booked the hotel if applicable) Decided how you are going to get there and booked your mode if travel (if necessary) Booked a rental car (if needed) Checked that your passport is still valid[...]

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