Making Artificial Intelligence Work for SMEs: Turning Intelligent Automation into Everyday Advantage
Artificial Intelligence(AI) is now a necessity for SMEs Artificial intelligence (AI) is no longer a futuristic concept reserved for large tech enterprises. It’s a practical, measurable growth tool — and it’s becoming a competitive necessity for small and medium-sized enterprises (SMEs) across Canada. SMEs use AI wherever it can make the biggest impact — across marketing, operations, [...]
AI Overviews are rewriting the rules of SEO — and your site may already be paying the price I asked Google the following question: Is AI affecting your website’s organic search traffic? and this is what Google’s AI Overviews (the first result on the page) answered: “Yes, Google's AI Overviews significantly decrease organic website traffic by providing direct answers that satisfy [...]
A recent article by Michael Cohen and Crystalyn Stuart-Loayza has questioned whether everyone within organizations are buying into AI adoption at the same pace, or whether there are laggards in this process. They specifically question whether Vice Presidents (VPs) are lagging, and whether this is creating a leadership gap that could slow down overall AI integration within their organizations. [...]
Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]