Key questions to see if you are ready for business growth How do you know if you can benefit from our services? If you answer YES to any of the following questions, a marketing resource like Mastermind Solutions could be invaluable to your survival and growth. Is your market undergoing change? Are your major competitors growing faster than you? Do you feel that you have gaps in [...]
Elevate your business growth with strategic marketing tips Think through multiple options before making a decision Improving the performance of your business starts with thinking and strategizing. It's not about diving into a campaign without thought and consideration, and an evaluation of alternatives. Often, speed of decison-making becomes more important than thinking through the options[...]
Business and Marketing Resources Global Organization Design (GO) is the only management system that links all aspects of a business to ensure: The right organization structure The right people The right accountabilities The right leadership practices The right processes and procedures Marketing Tips Over 100 marketing tips that can get you going. General Ideas [...]
Identifying Opportunities: From Existing Customers to Market Expansion By Alexandra Lopez-Pacheco, Financial Post - Monday, October 11, 2010 There really are only two ways to grow your business, says Neville Pokroy, principal at Mastermind Solutions Inc., a Toronto-based management consulting company. "You can sell more to your existing customers or go and find new customers. Those new [...]
Our collective experience delivers valuable results, tailored to our clients' goals Marketing Services Successfully launched a new brand of ice cream and frozen yogurt, including the research and product development of an all-natural product, packaging design and development, sales launch program and TV advertising. Won a Gold Medal award for packaging design at PAC-EX’95. Developed [...]
THE MASTERMIND CONSULTING PROCESS Our 9-step consulting process is as follows: Client brief: Meet with key principals and stakeholders to define scope of investigation. Pre-consult: Fact finding to understand your issues. Diagnosis of problem: Think-tank of all appropriate consultants that utilizes the widest range of knowledge, experience and expertise that ensures a comprehensive [...]
Could your marketing be more effective? FIND OUT FOR FREE Many organizations try different marketing tactics and are not sure if they will work. In today's digital age, people are defaulting to digital marketing without giving it the necessary due diligence. That approach may be costing the organization unnecessary money without the commensurate return on investment. Why not build a [...]
Strategic marketing planning - the key to making marketing really work Strategic marketing planning is vital for small and midsize businesses (SMBs) to achieve desirable and sustainable growth that you, as the owner, operator, President or CEO, controls. It involves creating a roadmap to achieve business goals by aligning marketing efforts with organizational and business goals and objectives. [...]
Bridging the Gap: Connecting Company Strategy Development, Positioning & Differentiation One of the biggest challenges facing organizations is aligning their marketing strategy with their company strategy. While this appears logical, there is often a missing link between the two. Our strategic marketing planning process provides that missing link by developing the core elements of [...]
Elevate Your Business Online: Digital Marketing Solutions Digital marketing has become a critical component in today's world of marketing. Few can survive without a digital presence because customers are demanding digital solutions and capabilities. However, these digital solutions come with added complexity and can drain your resources if not managed carefully. That's where having a [...]