• Helping Businesses
    Grow Profitably

  • Call 1-844-647-6984
    (1-844-6-GROWTH)

  • What is a brand? If you are unsure how you appear to unfamiliar audiences who don’t know you or your business well, your brand may be the problem. A brand is a promise, a story or a special personality or reputation that a product or company has, and it allows people to connect and understand it without even seeing the name or the logo. It could include things like colours, values, [...]

    Read more

    The secret weapon for small & mid-sized Business Owners, Presidents, CEO's

    More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help - not only in the doing of marketing (which can be done by juniors), but more specifically in the thinking, planning and strategizing of exactly what kinds of marketing to do, and why.  It actually becomes a question of innovation, growth, efficiencies and [...]

    Read more

    Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them.  They feel that they can't compete, so they don't.  And that is a big mistake.  They can and should compete, but they should not simply copy the big firms.  They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]

    Read more

    Marketing Productivity

    Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing productivity, and how it is evolving giving the rise of technology, AI, remote working, "back to office mandates", creativity and interaction with peers. As ease of access to marketing tools increases, and [...]

    Read more

    They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy enables them to punch well above their weight, especially as they are one of the smallest firms in their category. John Russo, Managing Partner highlighted, in his interview with the magazine, that: "One of Pallett Valo’s [...]

    Read more

    Your Marketing May Not Be Working And You May Not Even Know It

    Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]

    Read more

    Is Marketing Broken?

    The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to help him be successful with his business. We would use our business process to find opportunities for his company to become a leader in his market and we would help him to implement the strategy that we (him and us) would [...]

    Read more

    The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence.  Marketing is product design, [...]

    Read more

    Why a Fractional Chief Marketing Officer may be right for you

    What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]

    Read more

    Improve Your Efficiency, Profitability and Margin

    Schedule your Free 45 min Consultation! It’s really easy to misspend your money on new tactics to grow your business. Digital, social, ecomm, influencer… there’s a new must-try marketing tool every month. But by trying everything, you’ll accomplish nothing. Find the Best Strategy to Power Your Growth Smart business owners know that real growth comes from strategy, planning and [...]

    Read more