USA declares economic war on Canada So, it has come to pass, that the USA has declared economic war on it’s allies and trading partners – no favoritism shown there at all, despite previous agreements or pacts. Tariffs left, right and centre on Canada, and more to come. The realities will need to be faced by all, at a macro and micro economic level, and decisions to be made at various [...]
In a recently published article, Tara Deschamps from The Canadian Press discusses the importance of diversification within social media and the critical need for businesses to protect themselves from potential digital channel disruptions. Deschamps highlights the recent tumultuous events surrounding platforms like TikTok and Meta, underscoring how these instances serve as stark reminders for [...]
A recent article by Michael Cohen and Crystalyn Stuart-Loayza has questioned whether everyone within organizations are buying into AI adoption at the same pace, or whether there are laggards in this process. They specifically question whether Vice Presidents (VPs) are lagging, and whether this is creating a leadership gap that could slow down overall AI integration within their organizations. [...]
The future is bright without Strategy Myopia In the early 1980's I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized. My first interview was with an executive from Unilever, a "perfect" company to join to learn what marketing in the real world was all about. I sat down full of [...]
What is a brand? If you are unsure how you appear to unfamiliar audiences who don’t know you or your business well, your brand may be the problem. A brand is extremely diverse and interesting. It's more than you imagine. A brand is a promise, a story or a special personality or reputation that a product or company has, and it allows people to connect and understand it without even seeing [...]
More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help - not only in the doing of marketing (which can be done by juniors), but more specifically in the thinking, planning and strategizing of exactly what kinds of marketing to do, and why. It actually becomes a question of innovation, growth, efficiencies and [...]
Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them. They feel that they can't compete, so they don't. And that is a big mistake. They can and should compete, but they should not simply copy the big firms. They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]
Is marketing productivity enhanced or hindered by new technology and back to in-office mandates? I came across this article on BBC.com recently and it led to me thinking about marketing productivity, and how it is evolving giving the rise of technology, AI, remote working, "back to office mandates", creativity and interaction with peers. As ease of access to marketing tools increases, and [...]
They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy enables them to punch well above their weight, especially as they are one of the smallest firms in their category. John Russo, Managing Partner highlighted, in his interview with the magazine, that: "One of Pallett Valo’s [...]
Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]