According to Mashable:  Platforms such as YouTube, WordPress and Twitter have made it easier and more affordable than ever for brands to create and distribute their own content, thereby becoming media companies in their own right. Brands are investing accordingly — whether they’re hiring editors, producers and social media managers, or expanding the roles of their existing teams — to create[...]

Read more

Social media is a miniature industry in its own right - and believe me it will likely grow in complexity and size; fast and furious.  If you are looking at blogging, Tweeting or posting on Facebook or YouTube, you'd better think through a strategy first, or face potentially dire consequences. More people are writing about this topic these days and I thought I'd give you a taste of what they are [...]

Read more

What are the signs that you are missing the real value of marketing?  Are you only seeing part of the story and missing out on the real opportunity? If you find yourself thinking along the following lines, you may be missing the point and the true value of what marketing can and should be doing for you... (my thanks to the plethora of marketers that provided this insight on a recent discussion [...]

Read more

Social media.  The new marketing reality for everyone - right?  Right!! This is the issue facing everyone that is promoting any kind of business, product or service.  Over the last couple of years the new media reality of Facebook, Twitter and the like has dominated the limelight and people from all walks of business have flocked (or are looking to flock (!)) to this new magic bullet that will [...]

Read more