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  • Legal marketing re-defined Too many small and midsize firms give up when competing against the big guys with big money behind them.  They feel that they can't compete, so they don't.  And that is a big mistake.  They can and should compete, but they should not simply copy the big firms.  They need to find smart ways to outflank them. With thanks: Vecteezy.com It’s actually quite [...]

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    Make a difference in your life, stop following blindly

    With thanks: Free Stock photos by Vecteezy I recently read a blog by Seth Godin, titled: "No thank you".  I have included the blog in it's entirety at the bottom of this page. The theme of the blog was about expressing gratitude to people, but in a meaningful way, rather than relying on "the easy way out".  He talks about ChatGPT offering to write a thank you note for you. This theme of [...]

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    They achieved this by matching up well against some of the largest and most powerful law firms in the province and proved again that having a sound and consistent strategy enables them to punch well above their weight, especially as they are one of the smallest firms in their category. John Russo, Managing Partner highlighted, in his interview with the magazine, that: "One of Pallett Valo’s [...]

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    Your Marketing May Not Be Working And You May Not Even Know It

    Leadership. Open minds. Parking your Ego. Gathering previously unknown information. Understanding Real Strategic Marketing vs. Digital Marketing. Strategic Mindset vs Tactical Mindset. These are the critical components that will allow you, as a leader in an organization, to facilitate business growth in an organized and logical way. It will enable you to navigate the waters of complexity and [...]

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    Is Marketing Broken?

    The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to help him be successful with his business. We would use our business process to find opportunities for his company to become a leader in his market and we would help him to implement the strategy that we (him and us) would [...]

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    The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence.  Marketing is product design, [...]

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    Why a Fractional Chief Marketing Officer may be right for you

    What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]

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    Five ideas to make your Controller a contributor to the success of your business

    Business owners: you can make your Controller a contributor to the success of your business During my consultations with business leaders, I am often struck by the restrictions they have placed on their Controllers because of management’s limited expectations of this finance role. For this purpose, I am using the title Controller generically, to reflect any role that is the head of the [...]

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    Five ideas to improve management productivity

    Most presidents and executive management I work with are, quite rightly, focused on the big picture. When working with these clients, I am often struck by the aspects of their personal work habits that are a huge determinant of their productivity and value. Every manager would agree that having a few more hours in the day would be beneficial, but they appear to be unaware that they’re missing [...]

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    Improve Your Efficiency, Profitability and Margin

    Schedule your Free 45 min Consultation! It’s really easy to misspend your money on new tactics to grow your business. Digital, social, ecomm, influencer… there’s a new must-try marketing tool every month. But by trying everything, you’ll accomplish nothing. Find the Best Strategy to Power Your Growth Smart business owners know that real growth comes from strategy, planning and [...]

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