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  • The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence.  Marketing is product design, [...]

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    Why a Fractional Chief Marketing Officer may be right for you

    What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]

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    Additional digital training and education has never been more urgent (50% off offer included)

    Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few. A report by LinkedIn [...]

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    Five ideas to make your Controller a contributor to the success of your business

    Business owners: you can make your Controller a contributor to the success of your business During my consultations with business leaders, I am often struck by the restrictions they have placed on their Controllers because of management’s limited expectations of this finance role. For this purpose, I am using the title Controller generically, to reflect any role that is the head of the [...]

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    Five ideas to improve management productivity

    Most presidents and executive management I work with are, quite rightly, focused on the big picture. When working with these clients, I am often struck by the aspects of their personal work habits that are a huge determinant of their productivity and value. Every manager would agree that having a few more hours in the day would be beneficial, but they appear to be unaware that they’re missing [...]

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    Government funding can help you expand your markets via increased marketing activities

    The Canadian government's current program to help cover marketing expenses targeting export activities is a major opportunity for organizations looking to expand their market across the border. It covers a wide array of areas including specific marketing, legal, business, and tax matters. Most importantly you could have the government fund up to 75% of eligible expenses, but only if you have it [...]

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    April 2020 and we are living in crazy times. Locked away in our homes, many of us not able to work. So what will the future of Small Business look like when we emerge from our COVID-19 internment. Brent Kobayashi of Kobayashi + Zeitguys interviews Neville Pokroy, President of Mastermind Solutions, and together they muse about what the world of business and marketing during and after the [...]

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    Outta sight, Outta mind - How marketing during a crisis is a sensitive thing

    Top 5 Business Tips in today's COVID-19 environment People become overly judgmental and hyper sensitive when faced with high levels of stress as well as a crisis. That’s totally understandable. Very often their reactions are hard to fathom and one should recognize the signs and respect the personal space of individuals facing such situations. When these situations become societal[...]

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    Whether you are an Influencer or you are using Influencers to promote your products or services, you’ll want to make sure you understand the implications of Influencer Marketing and stay on the right side of the law. Truth in advertising is important. As an influencer, consumers rely on the opinions you share online about products and services, and believe they are genuine and impartial. [...]

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    I am often amazed how few people strive for differentiation in order to get their products or services noticed. More often than not they feel that if they just say "here I am" that they will be noticed. Imagine your friend is in a stadium full of people (you don't have a phone to call to each other - yes, I said imagine!) and you need to connect to sit in the same place. When you arrive to [...]

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