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The new reality – it's all about generating leads
New business starts with leads. And the new marketing reality is all about lead generation, lead nurturing, lead closing and measurement. The most common complaint about marketing has always been…
Cash flow management
“Cash is king!” There is no doubt about it and there are many examples to prove it. I was reminded of this when chatting with a former client whom I…
The New Digital Technologies (Part 2) – Podcasts, Viral Videos in a new world
Last month I introduced some of the latest digital technologies and covered the first two (Search Engine Optimization and Email Marketing) in a little more detail. Today we move into…
Investing in quality control – an easy pay back
Returns and credits for goods are a fact of life in most product and service businesses. It is very rare that they can be totally eliminated. However, the extent of…
Strategy and Execution – How to Dominate Your Competitors through Flawless Execution
Introduction: Strategic planning and the execution of a plan actually originated thousands of years ago when army leaders came to the conclusion that winning armies required a strategy, a plan…
The New Digital Technologies
New technologies are the rage in marketing these days, and most are not fads. The digital world is a new reality for us all, however most business decision makers are…
Sustainability Can Be a Generator of ROI
Measuring sustainability Sustainability seeks to provide the best outcomes for the human and natural environments, both now and into the indefinite future, according to one definition. For this purpose in…
Good leaders
Developing Your Talent Pool for Growth & Productivity Using the Apprenticeship Concept To be continuously successful in the long term whether you are a $1 million or a $50 billion…
The Inglis Story: How It Became the Number One Appliance Company in Canada
In a recently published book called “Organization Design, Levels of Work and Human Capability”, one of the chapters describes how Inglis, the appliance company, grew by 33% in a flat…
History paints the picture for the future
During the recession of 1981-1982, a McGraw-Hill Research team analyzed 600 companies covering 16 different industries through that period. The results showed that business-to-business firms that maintained or increased advertising…