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  • The Most Important Aspect of Marketing

    One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important? Without…

    Growth from a CEO’s Perspective

    Recently I had lunch with Frank the President of a $100 million company. We have known each other since our University undergrad days and that is quite a few years!…

    Reset your marketing "successmeter"

    Almost all organizations that I have come across in almost 30 years of marketing have had the same questions about marketing – regardless of whether they are manufacturing, distribution or…

    How the Mighty Fall

    As Nortel disappears, like the carcass of a stranded whale on shore being dismembered by a pre-historic tribe, a good book to review is Jim Collins recently released book. The…

    Understanding Foreign Exchange Risk

    Thanks to the internet, what once was the domain of large bank trading rooms, foreign exchange markets over the past few years have been opened up, so the average business…

    Sources of financing

    In these more challenging times, it is important to assess whether your business has the financial resources to weather the storm and especially if the storm continues for longer than…

    Why does marketing fail

    It is very strange. For many companies marketing is a bad word. An expensive word. A word that is often almost meaningless. For other companies, particularly the leaders in industry,…

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