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Seven Signs of Visionary Leaders
If there are a bunch of people in a room and you are asked to identify those who are visionary what would you do? Would you talk to each person…
Cash management – one way to manage your working capital
Cash management is essentially the process of managing working capital. One way to get a high level view of your business is to calculate its cash conversion cycle. This is…
Brands become media – the new phenomenon
According to Mashable: Platforms such as YouTube, WordPress and Twitter have made it easier and more affordable than ever for brands to create and distribute their own content, thereby becoming…
My computer is killing me
I think that for most people who sit in an office chair slumped over a computer all day it’s no secret that sitting still can literally silently beat your back and neck to a pulp
The Nearly New Workforce: Boomers Are Reinventing Retirement
In the Western world, the baby boomer, as the largest demographic group, has for the past five decades dominated societal preferences in all major sectors – public, private and not…
Ten steps to improve the productivity of your Accounting Department
I have never come across the head of a finance/accounting function (let’s use the generic term Controller, as the title does not matter) who could not use a few more…
The importance of Social Media Strategy
Social media is a miniature industry in its own right – and believe me it will likely grow in complexity and size; fast and furious. If you are looking at…
Why do attitudes towards marketing differ so much?
It is very strange. For many companies marketing is a bad word. An expensive word. A word that is sometimes almost meaningless. For other companies, particularly market leaders, marketing is…
Do you really understand what marketing is?
What are the signs that you are missing the real value of marketing? Are you only seeing part of the story and missing out on the real opportunity? If you…
Is marketing becoming a Nike society?
I am seeing a trend in marketing – and it is not healthy. The more that I read and listen to the mood in our industry, the more convinced I…