USA declares economic war on Canada So, it has come to pass, that the USA has declared economic war on it’s allies and trading partners – no favoritism shown there at all, despite previous agreements or pacts. Tariffs left, right and centre on Canada, and more to come. The realities will need to be faced by all, at a macro and micro economic level, and decisions to be made at various [...]
The marketing presentation A few years ago, I did a marketing presentation to a prospective client. I explained that we are not selling anything, but that our goal was to help him be successful with his business. We would use our business process to find opportunities for his company to become a leader in his market and we would help him to implement the strategy that we (him and us) would [...]
What is a Fractional Chief Marketing Officer (FCMO)? A Fractional Chief Marketing Officer (FCMO) is a professional marketing executive that can be a game changer for your business. Hiring the right FCMO provides the company with extraordinary marketing expertise, helps you grow your business and generate innovative ideas all while you can stay focused on other important tasks. FCMO's are Chief[...]
Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]