More and more executives in small and mid-sized businesses are realizing that marketing has become so complex that they need help - not only in the doing of marketing (which can be done by juniors), but more specifically in the thinking, planning and strategizing of exactly what kinds of marketing to do, and why. It actually becomes a question of innovation, growth, efficiencies and [...]
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless. The problem lies in what people think “marketing” is. Marketing isn’t paying for ads, changing the logo or building a social media presence. Marketing is product design, [...]