Holistic Marketing Strategy includes 4Ps: Product, Pricing, Distribution (Place) & Promotion for Maximum Value

Marketing is more than just communications. It is about the total interaction between you and your customer, and that involves a transaction where they buy something from you, pay you a price for it and then enjoy the fruits of their purchase.

Example of How the 4Ps Work Together

Let’s say you run a sustainable clothing brand. Here’s how you might apply the 4Ps:
1. Product: You sell eco-friendly, high-quality clothing made from organic materials. Your product is designed for environmentally-conscious consumers who care about both style and sustainability.
2. Pricing: You decide to use value-based pricing, positioning your products as premium due to their high quality and sustainability. Your price point reflects the value customers place on eco-friendly fashion and aligns with their willingness to pay for ethical brands.
3. Distribution: You distribute your clothing through online channels (e-commerce) and select high-end sustainable fashion retailers that align with your brand’s values. Your distribution model focuses on direct-to-consumer to ensure you can tell your sustainability story directly to your customers.
4. Promotion: Your promotional strategy includes social media marketing, leveraging Instagram influencers in the sustainability niche to promote your brand. You also run seasonal sales promotions to drive traffic, while partnering with eco-friendly events to raise brand awareness and create buzz in the market

Marketing, and in particular, strategic marketing works hard to make sure that all elements that that transaction represent the greatest value to both the seller (you) and the buyer (your customer). If it was only about communicating with the seller, then what you have to offer would not be important – and we know that is not the case. So, how can you really market your offering without taking the other elements of the marketing mix into consideration.

Our strategic marketing process involves coordinating all the elements of the marketing mix together, making sure the total package provides value to all parties, and then focuses on how to communicate that to the customer.

Don’t short-change yourself and only think about the Promotional elements like advertising, digital and  social media, events, design, copy, PR, etc etc. The products and services (existing, possible new ideas etc), how they are distributed and delivered, as well as the manner in which you price them (offer discounts, warranties etc) are even more important than the communications pieces. Get those elements dealt with first and the communications pieces will fall into place much easier.

Complete the form on this page and we’ll reach out to you and have a discussion about your unique challenges and our solutions.