Marketing Strategy

Marketing Strategy, Planning & Branding

Great marketing leads to business growth,  and it starts with Marketing strategy.

Truly understanding the needs of your customers and creating a plan to motivate them to buy from you, will lead to better options, more choices and better decisions from a strategy perspective.  That is what you need to look for.

Understanding what motivates your client or customer to act is what you are looking for – it will lead to a more definitive marketing strategy, and a better plan.

In order to do this you have to look far beneath the obvious and search for things that will provide you with an edge.  Having more strategy options will help you in this regard.

We have the tools and techniques to get below the surface and develop a marketing strategy and a marketing plan that makes your company, products or services more desirable. We position your company by differentiating the offering through a creative brainstorming process and developing the tools and techniques to sell them to your customers.

Want great marketing and advertising? Start with a comprehensive marketing strategy and marketing plan and build a great brand!

Marketing Audit

A marketing audit is a comprehensive, systematic review and evaluation of your business’s marketing strategies, objectives, activities, and performance.

It looks at both internal factors (like your marketing team, budget, tactics and processes) and external factors (like market conditions, competitors, and customer/client behaviour) to identify strengths, weaknesses, opportunities, and threats. For example, it could identify what tactics are working or not; whether your social media efforts are consistent or delivering poor engagement and results; whether your target audience requires changing, or whether your user experience on the website is optimized or not.

Knowing and understanding how your existing marketing is working will provide guidelines to what may be missing and how to improve results. Without this, you may be operating in the dark.

This audit analysis tool is unique to Mastermind Solutions, and its proprietary methodology make it a very cost-effective way to evaluate where your marketing stands today, and points towards the Opportunity Gap that, if filled correctly, can dramatically improve the performance of your organization. Complete the form on this page to find out more and to get a quote to implement the Marketing Audit.

Creative & Strategic Brainstorming

Test the edges of your creativity.

Creative and Strategic Brainstorming is a process that combines free-flowing idea generation with goal-oriented planning. It helps you and your team tap into innovation, problem-solving, and new opportunities while ensuring those ideas align with your business objectives and available resources. This approach fosters collaboration, enhances decision-making, and accelerates growth by turning creative potential into tangible business results. It represents an out-of-the-box approach to addressing business goals and objectives and provides insights to challenges that you may never have dealt with before.

Strategy Development, Positioning & Differentiation

Strategy Development provides the plan to reach your business goals with purpose and focus. Positioning defines where your brand sits in the marketplace and how it should be perceived by your audience. Differentiation ensures that your brand stands out, offering something unique and valuable that competitors cannot replicate.

Together, these concepts provide the structure, clarity, and focus you need to stand out in a crowded marketplace. After all, marketing is all about making you stand out from the crowd. By aligning these areas, you can make more informed decisions, attract your ideal customers, and ultimately grow your business more effectively.

A strong business strategy ensures that you’re not just following trends but are clearly focused on  leading the way  towards long-term growth. Your positioning is critical in ensuring that your target market understands your distinct value in comparison to competitors. While Differentiation is the key to making that value stand out and offering something no one else can match.

This approach is critical to laying out the foundational elements before you create messaging that becomes your outreach through all the various tactics available to you, regardless of whether those are digital, social or traditional marketing tactics. It’s like making sure your car has gas in it before you depart on a trip.

Lay the foundation well and everything else can easily fall in line.

Product, Pricing, Distribution & Promotion

The 4Ps—Product, Pricing, Distribution (Place), and Promotion—form the foundational marketing mix for any business. Together, they represent the strategic decisions you make to deliver value to your target audience. Some may consider this thinking out of date, however they are the foundation stones of any organization, and include the totality of the digital and social world that we live in today. If you understand the 4P’s, you will understand marketing strategy and what it takes to prepare an organization for growth.

Product refers to the goods or services that a business offers to meet the needs or wants of its customers. It encompasses not only the physical product itself but also the quality, features, design, brand, packaging, and the customer experience it delivers.
Pricing refers to the amount of money customers must pay to acquire your product. This element involves decisions around price points, discounts, payment terms, and pricing strategies.
Distribution (or Place), refers to how and where your product is made available to customers. It’s about getting the product to the right place, at the right time, and in the right quantities.
Promotion refers to the activities you use to inform, persuade, and remind customers about your product or service This includes all the communication efforts to make your audience aware of your product, create desire, and drive them to purchase. It includes all digital and social media marketing which has become the preeminent approach to marketing in our new, digital environment

By having structure in your marketing strategy and planning approach, and by focusing on these 4Ps, you ensure your product is the right fit for your market, priced appropriately, available in the right channels, and promoted effectively to your audience. Together, they create a holistic marketing strategy that drives both customer acquisition and retention, leading to business growth and success.

View some of our Clients

View our sample Portfolio

Let us help! Call (905) 886-2235 or complete the form below