What’s New

Latest News

January 2016: Published in Canadian Business – What to do when your company’s growth stalls (Neville Pokroy quoted: Love the one you’re with)

December 2015: Making a Name (and a Profit) for Yourself: 4 Keys to Growing Your Business – Canon’s Small Business Central (Neville Pokroy quoted)

February 2014: Mastermind Solutions partners with Corporate Renaissance Group to deliver complementary services to mid-market business clients

October 2013: Saving lives a tough sell…

Pave Your Own Road to Get the Big Bang for Business | US Daily

By Neville Pokroy, Special for USDR. One of the biggest misunderstandings about marketing is that it is all about communications: things like social media…

Big Bang for Business: 8 Steps to Create Explosive Growth | View as PDF

Mastermind marketing plan culminates in Top 3 award for legal client

Oct 2010: Expert Assessment: The Key to Making Marketing Work – article from AMA Newsletter “Marketing News Exclusives”

Neville Pokroy quoted in the Financial Post, Oct 12, 2010 on Growing a Business

Big Bang for Business – new strategic insights for Small and Midsize businesses

History paints the picture for the future – Trading Options Lab

The Psychology of Marketing: Demographics vs Psychographics

Toronto-Based Consulting Organization Launches A Digital Umbrella

“Being prepared isn’t just for boy scouts” – Neville Pokroy interviewed in the Mississauga Business Times, September 2008 | View as PDF

Toronto-Based Consulting Organization Commits Itself To A Sustainable Future

Services

Big Bang for Business

Mastermind has developed a “Big Bang” concept of strategy planning that will provide organizations with dramatic insight to their business questions by combining:

1. the understanding of the current business reality – the conscious minds – as seen through the eyes of the management team, with
2. a view of the current reality through the sub-conscious minds of the management team

By comparing and identifying gaps between the conscious and the subconscious views of reality, never-before opportunities will be identified that will allow the team to quickly, and with total consensus, develop a revised strategic approach to answering their most pressing business questions and challenges.

Hear the voice of your customers. Hear the voice of your competitors. Understand the needs of your market – find our more about our new Competitive Intelligence and Market Research service.

You have to work hard at being a creative thinker – find out more about our Simplex system of applied creativity that connects a process of creative problem solving with skills and tools to make that process work.

Canada’s Controller Coach – find out more about how your finance area can become even more effective.