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Can the subconscious drive business strategy
Given the competitive environment today, organizations need to find ways of developing unique ways to compete. So, can strategizing at the subconscious level enable organizations to reach deep within in…
Three ways to making marketing really work (Part 3)
Marketing is about making choices Many people feel that by just implementing a whole range of marketing tactics and activities, they are doing the right thing. Well, as Sun Tzu…
Dashboards
For you to remain aware of the potential issues and changes in your business on a timely basis, your Controller (or Accounting Manger, CFO, VP Finance, or other person with…
Use AIDA to improve your selling process
Every buyer moves through four simplified stages in order to reach a buying decision. If you can move the buyer along through each phase, your odds of success will skyrocket….
Three ways to making marketing really work (Part 2)
Strategic Marketing Planning = Breakthrough Marketing The whole idea behind planning is to make sure that you have all the information at your fingertips BEFORE making a decision. By doing…
Ratios in financial statements
If a banker looks at the ratios in a set of financial statements to determine the health of a business, shouldn’t the management look at the same information? Management should…
Three ways to making marketing really work (Part 1)
A dairy company decided to run an exciting promotion that they hoped would increase sales dramatically. Inside some of their small milk cartons they placed a device that made a…
Preparing a business plan
Have you ever considered the reason why almost all large businesses prepare a formal business plan and most small businesses do not? The small business owner is generally aware of…
Tactical risk management
In last month’s article “Risk Management“, I wrote about the framework of risk management and some of the strategic issues when considering it. From my experience there are a numerous…
Ten signs that you could do with strategic marketing advice
There are hundreds of potential marketing advisors for a small business owner. From design agencies, PR specialists, telemarketers, SEO experts, social media bods, media planners, and on, and on. It’s…