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The 5 most important questions to ask BEFORE you start marketing
Many people jump into marketing with a gut feel. They make decisions before asking some critical questions and really evaluating the answers. While this often leads to quick decision making…
Ten simple steps for obtaining value from a bonus
I often find that new clients award a significant bonus to an employee but without significant communication. It is not uncommon for a busy CEO or manager to telephone a…
Marketing – a prerequisite for growth
Is business growth inextricably linked to the need for effective marketing? I posed this question to a number of colleagues and they had interesting perspectives, all of which pointed back…
The lost sale syndrome – finding out why
Did you ever lose a sale that you thought was “in the bag?” You nurtured the prospect and all the signs were good, only to find out that they bought…
Social Media – is it really the magic bullet?
Deciding whether to invest in social media requires some tough questions….
Welcome and Trends 2011 – opportunities for 2011
Welcome to our new-look newsletter that will now take the form of a Blog. As trends go, we at Mastermind accept the new digital environment in which blogging plays a…
Health and Wellness – No more excuses!
Newspapers and magazines are now full of articles that relate to wellness and healthy living. It seems that we all have a huge “appetite” for tips and top ten lists…
Beware of the tax man
Tax issues to avoid when preparing your exit strategy All too often, business owners neglect to plan ahead for the succession of their business. And while this is likely to…
Back to the Future
A colleague of mine at Raphel Marketing in Vermont came up with a neat way to be a little Marketing-retro (Thanks Neil). I thought what he did was fun and…
Motivating finance department staff
Optimize the performance of your staff through motivation Do your staff have more work than they can manage? It is often said that work expands to meet the time available,…
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Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.
Recent Blog Posts
- Google’s AI Is Stealing Your Website Traffic — And You Might Not Even Know It
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- How can Trump’s implementation of widespread tariffs actually help you, as a business owner or executive?
- Social media chaos - social media needs better business context to maximize value
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