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P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook
“Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins. P&G said it would lay…
Market research as an industry is dying…true or false?
I recently posted this question on a public forum and was quite intrigued by the answers. The question further addressed the issue that online surveys may be impacting the answer…
2012 – fresh thinking but not necessarily a new beginning
Prosperity. Hope. Success. These are just some of the things we all look for as a new year begins. Nothing wrong with that! But how do we get there if…
Where to go from here – focus on the role of the Controller/CFO
Strategically oriented Controllers/CFOs often ask me how to upgrade the quality of the Finance function, and even more important, it’s perceived value as an integral part of the business. Most…
What to look for in hiring a marketing company
Many companies get reinvigorated early in the new year. They set new goals and decide to “do things differently”. Very often this includes deciding that they need help with their…
The danger of Instant Gratification
Our world has become obsessed with instant gratification, and it has impacted on the way we do things as well as what we expect. Since the digital world has started…
Credit granting policies to improve cash flow
In a recent article on Cash Management by the authors, we mentioned the importance of credit granting policies in the cash management cycle. This article elaborates on the importance of…
Reducing expenses
Most businesses are constantly trying to reduce expenses but fail to go about it in a methodical way. As a result, as with most exercises that are not well planned,…
Interpersonal Communication – Encoding The Response
Interpersonal Communication is a method of conveying a message from one person to at least one other person. This type of oral communication comprises three components: body language, tone of…
How many ways can you market your business?
Whenever I speak to people about marketing their businesses there is one question that I always ask them: “How many ways are there to market your business?” OR, if said…
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Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.
Recent Blog Posts
- Google’s AI Is Stealing Your Website Traffic — And You Might Not Even Know It
- Buy Canadian - is this a sustainable strategy for Canadian companies to follow?
- How can Trump’s implementation of widespread tariffs actually help you, as a business owner or executive?
- Social media chaos - social media needs better business context to maximize value
- Does Your Controller Need a Coach? (Part 2)
- Artificial Intelligence Adoption - is everyone buying in?
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