• Understanding Your Market and Customer Behavior

  • Neville Pokroy

    How well do you really know your market or your potential customer? Do you really know what they want to buy? How much they are willing to spend? When do they shop? How do they shop?

    All these kinds of questions are really important because the answers should dictate your offering to them.

    Like you used your competitors previously as a point of reference, so you should look at your market and your potential customers through very similar eyes. It is very instructive since it provides you valuable clues to your own business success. Research is often a critical tool when evaluating your market.

    You don’t always have to undertake the research yourself – sometimes you just need to find out where to look for the information. It is often already available. And the Internet is a great resource for you to begin with.

    So, search well and become empowered with valuable information before you take the next step.

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