Diversifying Marketing Strategies: Getting Serious about Marketing
Wow, we’re almost ½ way through the season and it feels like we’ve only just begun.
Over the last nineteen weeks I have spoken about a wide range of basic marketing techniques that every business owner or manager should be using. It’s time to get more serious and to discuss a range of marketing techniques and tactics that are a little more complex and very often will require you to have some marketing help.
Some of the ideas I will cover over the next 20 or so weeks will include:
Personal marketing activities – such as speaking engagements or social media marketing,
Internet marketing – including search engines, pay per click or 3rd party websites
So here is today’s crucial take-away: basic marketing will only get you started. Your marketing should differentiate you from your competitors, so always look to take that next marketing step. It could be the next critical step you take to your success.
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