Business Referral Programs: Building an Informal Sales Force
Do you feel all alone in trying to sell in your business?
Many people with small businesses suffer from the same frustration and this often leads to two outcomes:
– They hire people to sell
– They push themselves even harder to take on more responsibility
Well, there is another option. Have you thought about developing a referral program that you can introduce to a wide range of people with the goal of them introducing prospects to you in return for a referral fee? While this is not the same as commission selling, it is a useful tool for enlarging your informal sales force and having many people earn some easy money for just doing the introductions.
Be careful however with the details of the referral program. The referral may not in itself be sufficient for you to make a payout – more likely a sale from that referral is more a likely condition. However, each business is different and each business owner will need to define the value of each and every referral.
All of this is up to you to define – make sure it’s a win-win for you and the referrer.
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.