Canada’s Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects.
The penalties for non-compliance are significant (we’re talking millions of Dollars in some cases), so don’t pay lip service to this.
How aggressive is CASL?
The interesting aspect of CASL is just how aggressive it is. In many cases it is more burdensome than the US CAN-SPAM Act and you can read about this in the Legal Post. An insightful article that really drives home the implications facing your business and mine.
Like I always say, do your planning ahead and make sure you are ready. If you do that properly, CASL will be no more than a simple bump in the road. If you don’t, beware the pothole….
What should I do?
1. Understand the implications to your business. It does not only affect email marketing, but your day-to-day use of any kinds of electronic communications that include email and text messages. Your employees could be making your organization non-compliant without you (or them) even knowing it.
2. Decide how to deal with it – there are many things you will need to do, including change the way you communicate; how you deal with express and implied consent which provide you the permission to communicate; how to set up the process to maintain your compliance, and how to develop policies and training for your employees.
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