• Can the subconscious drive business strategy

  • Given the competitive environment today, organizations need to find ways of developing unique ways to compete. So, can strategizing at the subconscious level enable organizations to reach deep within in order to truly differentiate themselves in a compelling, relevant and authentic manner?

    According to Margaret Reynolds, Owner of Reynolds Consulting, LLC, Kansas City, Missouri: “What people might forget is that strategy is ALWAYS influenced by our subconscious. Strategy is future forward thinking. None of us have a crystal ball so our assumptions that go into modeling or even qualitative decision making are based on our experiences, our biases, our preferences, etc. Jim Collins had it right in Good to Great when he said pick the strategy that fulfills your passion. That is what you will work hardest to attain”.

    Our new realities demand far reaching changes to the way we do planning. Wherever we find new ways to do things we should be looking at them very seriously. Are the tried and tested methodologies still relevant, given some of the new techniques that are now available? Probably not if the organization wants to dominate their chosen market.

    One new initiative worth looking at is Big Bang for Business. The Big Bang was an event which led to the formation of the universe, according to the prevailing cosmological theory of the universe’s early development (ref: Wikipedia). In business, developing strategy that can have the same dramatic impact on business growth and sustainability has, until now, been an unattainable dream.

    In a complex, fast-changing world, leaders are required to quickly identify opportunities and cope with change by having in-depth knowledge and understanding of circumstances surrounding them.

    Big Bang for Business enables that to happen.

    How Big Bang for Business works

    Big Bang for Business is a proprietary, unique and safe process because it creates a burst of creativity and energy that result in breakthrough strategies for mid-sized businesses. It is fast and efficient and creates a tailored and customized strategic direction that fits the organization and the “permission space” in which it operates. It will allow the business owner of midsize businesses to lead their organizations with certainty and enable them to dominate their market.

    Big Bang for Business takes two distinct processes (one operates in the conscious business reality, while the other operates in the subconscious business reality) and collides them against each other. Each process is relevant in its own right, however the burst of creativity and energy that results from the collision will provide insight into your business that has never before been possible. This will ultimately result in Breakthrough strategic thinking.

    With so many different people involved in critical business decisions, it is sometimes very challenging to create strategic consensus. The Big Bang process will not only highlight the differences but will then move the management team onto the same consensus platform while building a map that lays the groundwork for strategic decision making. At the end of the day, not only will there be total consensus, but there will be a roadmap for the organization to follow in addressing their specific business issues.

    How the subconscious can drive success

    The subconscious business reality will be identified by a specialized team that uses proprietary tools to uncover fresh subconscious insights. These tools highlight a combination of cultural and organizational drivers that detail how customers and prospects operate relative to your business issue at hand. It then uncovers and sequences a detailed strategic roadmap to the ideal solution for that issue.

    Sounds crazy? Can you think of a really good practical reason why a company such as Starbucks even exists? They are by far the most expensive coffee shop around; their coffee and other products are a little weird; and they speak a really strange language. Yet, the growing customer base has a real affinity with the store, with the brand, with the image. The brand resonates with people because of an instinctive feeling, an association with something cool, and a gut feeling that it “just feels right for me”. They just love the idea of Starbucks.

    By truly understanding these subconscious drivers and by allowing these drivers to positively collide with the conscious reality a brand new set of creative ideas will be born.

    In real life, this process worked so well for a top Paediatric hospital that the resulting marketing and fundraising campaigns broke records in the industry, and the $100MM annual fundraising target was met two years ahead of schedule. As a consequence, top Paediatric Hospitals from around the world have conducted extended site visits to this institution to study its stakeholder engagement and marketing practices.

    Big Bang for Business is not for the faint of heart or for the complacent. If you are comfortable with the status quo, it is not for you. It’s for the bold and the driven. If you are launching something new or wish to put the past behind you and want to dominate your market, give Big Bang for Business a look.

    About the Author

    Neville Pokroy is a principal of Mastermind Solutions Inc. He runs the Marketing practice, which includes strategic marketing planning and execution, and now also includes the Digital Umbrella. Neville has over 25 years experience in corporate marketing and consulting in entrepreneurial businesses across an extensive range of industries. Neville’s special skills include the ability to translate his corporate marketing expertise into a disciplined set of marketing skills ideal for entrepreneurial businesses.

    If you have any questions feel free to contact neville@mastermindsolutions.ca or 905-886-2235

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