• Strategy Myopia - preventing business from delivering their vision

    The future is bright without Strategy Myopia In the early 1980's I had a life-changing business experience. I was about to graduate from university and was attending my first job fair that the Marketing faculty had organized. My first interview was with an executive from Unilever, a "perfect" company to join to learn what marketing in the real world was all about. I sat down full of [...]

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