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  • I was blown away recently when I was listening to Terry O'Reilly's podcast "Under the Influence". While his topics have always been unique, inspiring and motivating, it was the one about "the little things" that really hit home. Why? Because most of us are always in pursuit of the home run, and it's exactly that pursuit that blinds us to the small and very obvious stuff that can really make a [...]

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    CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index.  While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]

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    An excerpt from the new book: Big Bang for Business: 8 Steps to Create Explosive Growth and Success "Good fortune is what happens when opportunity meets with planning." Thomas Edison. It is no coincidence that Edison had the foresight and creativity to invent the electric light bulb. With the same enlightened foresight, you are invited to read this book and use it as a guiding light for your [...]

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    When social media became the new rage of marketing a few years back so many people saw it as the new holy grail.  In reality, this happens every few years as the new and the exciting takes over the imagination of the media who drive it incessantly until something newer and more exciting arrives and we follow that holy grail till it becomes passe. And so, each new innovation does not disappear, it[...]

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    Many business people still struggle with the difference between marketing and sales.  In reality, the differences are quite significant and unless recognized, could stunt the growth of your business. Recently, I came upon the best definition of marketing and sales I’ve seen in a long time.  Most definitions are textbook based, but this one came from a most unlikely source – the writer of a [...]

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    Recently my daughter ran into a problem at the car dealership where she bought her car. When closing the deal the business manager arranged financing through the bank and explained the conditions to us.  The most important issue to my daughter was the amount that she needed to pay.  When she ran into problems with the bank after a month, she approached the dealership that had provided us with [...]

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    Does someone in your business ever-so-often ask, "Whatever happened to (fill in the name) and how come he doesn't shop with us any more? Several surveys asking this same question were taken through the years by (but not limited to) the American Society for Quality Control, the Harvard Business Review, U S News & World Report -- even the Swedish Post Office titled "Satsa pa kunden" [...]

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    In tough times, the extra bit of creativity could make the difference.  Here's a story you will love: An old man lived alone in Idaho. He wanted to spade his potato garden, but it was very hard work. His only son, Bubba, who used to help him, was in prison. The old man wrote a letter to his son and described his predicament. Dear Bubba: I am feeling pretty bad because it looks like I won't be [...]

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    Powerpoint has become a tremendous tool for presentations.  However, how often do you see people presenting, with the actual Powerpoint presentation becoming the ultimate focal point?  It becomes the presentation and not a tool in YOUR presentation.  If that was actually the case, you may as well just email the audience the presentation, right? So how can you make sure you don't fall into the [...]

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    "Reality appears to have finally arrived at Procter & Gamble, the world's largest marketer, whose $10 billion annual ad budget has hurt the company's margins. P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G's ad budget [...]

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